Gulf International Trading Group partners with patented glass manufacturer Romag

Under the mandate of UAE Vice President & Prime Minister and Ruler of Dubai His Highness Sheikh Mohammed Bin Rashid Al Maktoum, the need for eco-friendly products and methods has been a driving force between this partnership, as the demand for 'green' building solutions has already begun to skyrocket.

Romag's Sales Director, Keith Morrison, was enthusiastic about its partnership with GITG noting, 'We have been looking for a partnership in the Middle East for several years now and are most confident in building our relationship with GITG. Their enthusiasm and unique vision, supported by Romag's technical ability and quality products will prove to be a winning formula. This arrangement also supports Romag's growth strategy in a market where renewable energy and security are a priority.' When asked about growth in the region, Morrison added, 'With a partnering approach and patience, we see business growing at a rate that will benefit both parties in the medium term with limitless and long-term potential.'

GITG is the first eco-friendly distributor in the UAE. Since its inception, it has been recognized for its commitment to providing the Gulf and UAE with alternative construction products that protect and benefit the environment via energy efficient building solutions. The firm's partnership with Romag is a logical step in its growth, as Romag produces energy efficient glass, also known as PowerGlaz, with solar modules that can actually generate energy. These photovoltaic panels are unique in that they convert light into electricity thereby reducing power costs and CO2 emissions. Morrison highlighted that, 'Considering the 340+ days of sunlight enjoyed in the UAE, the amount of electricity generated throughout buildings that utilize Romag will go unprecedented. This is a perfect location to maximize the efficacy of our product.'

The initial cost of the solar installation is offset during construction and the electricity produced by PowerGlaz continues to lower electricity costs during the lifetime of the building.

The Energy Information Administration reports that energy consumption in the Middle East will increase by an estimated 2.3% per year between 2004 and 2030, while the total world energy consumption will only increase 1.6% per year for the same time period. There is indeed an urgency to develop sustainable buildings in the region that will rely on renewable energy sources.

GITG's CEO, Mr. Khalid Al Midfa elaborated on the need for a partnership with Romag stating, 'The recent mandate to 'go green' in addition to the high demand for glass, as it is used on just about every new building project in the region, has been a surefire reason to partner with Romag. Their emergence in the Middle Eastern marketplace is going to have a positive impact on eco-friendly initiatives and we are looking forward to the green footprint we'll be making together throughout the region.'