The agreement will also see the option for Middle East-based franchise companies offered the opportunity to expand their businesses into the huge Brazilian market.
Speaking on the venture, FranExcel Managing Director, Gareth Parry said, "This new agreement provides FranExcel with our first foothold in the South American franchise market. Global Franchise is an excellent company and we are very much looking forward to working with them to help export Brazilian franchise brands, especially in the fashion and food sectors, into the Middle East and Asia in particular. Also, it is estimated that more than 8million people living in Brazil are from Arabic descent, Lebanese in particular, which offers Middle Eastern franchise companies a massive opportunity to expand and export into the Brazil franchise market. It is simply win-win for everyone."
Global Franchise is led by its President, Paulo Cesar Mauro, and has been active in the Brazilian franchise industry for 11 years and is widely considered as the pioneer of franchising in Brazil, a country with a population of almost 200 million, whose franchise market is among the top five in the world.
FranExcel can be contacted by franchisors in the Middle East to discuss franchise expansion opportunities in the Brazilian market.
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FranExcel adds Brazilian partner to expanding network
- United Arab Emirates: Tuesday, March 25 - 2008 at 15:00
- PRESS RELEASE
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FranExcel, the Middle East's leading franchise marketing, brokerage and consultancy company, has signed an agreement with Global Franchise of Brazil, to market Brazilian franchise brands into the Middle East and Asia.
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Posted by Medilyn Manibo, Assistant News EditorTuesday, March 25 - 2008 at 15:00 UAE local time (GMT+4)
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Notes and Media Contacts »
FranExcel is headquartered in Dubai and is an international franchise marketing, consultancy and training company, with combined industry knowledge of more than 50 years and branch offices in 6 countries, serving customers in more than 30 markets. FranExcel also conducts franchise infrastructure programs for governments, assists with the drafting of franchise legislation and also helps banks and financial institutions build dedicated franchise departments and systems.
Contact:
Gareth Parry
Managing Director
Tel: +971 (0) 4 367 2263
Fax: +971 (0) 4 367 2651
Contact:
Gareth Parry
Managing Director
Tel: +971 (0) 4 367 2263
Fax: +971 (0) 4 367 2651
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