Emirates NBD's private office announces co-sponsorship of Cartier Polo Cup

The impressive polo event, which is attended by HRH Princess Haya Bint Al Hussein, wife of HH Sheikh Mohamed Bin Rashid Al Maktoum, Vice President and Prime Minister of UAE, Ruler of Dubai is scheduled to take place at Ali Albwardy's Desert Palm Polo Club in Dubai on Friday 28th March 2008.

The Private Office will host his clients in a beautifully set hospitality chalet on the lawns for them to enjoy and relax during the spectacular event.

The event which expects the arrival of up to 400 invited guests is organized by Guards Polo Club from the UK.

Mr. Rick Pudner, Emirates NBD CEO commented on the sponsorship of the Cartier Polo Cup by saying, "Over the last three years, the Cartier Polo Cup has evolved to become an unrivalled social event with an immense audience, and we are very pleased to associate The Private Office with a world-class event of such caliber."

Guests will enjoy a beautiful lunch at the recently launched Desert Palm Hotel, before watching the polo match which will start later on in the afternoon.

Mr. Pudner continued, "Emirates NBD's Private Office's second successive sponsorship of the Cartier Polo Cup demonstrates our commitment to support sports in the region and adds to our rich portfolio of sport endorsements. The Cartier Polo Cup is attended by leading and influential figures from across the Middle East to include HRH Princess Haya Bint Al Hussein, wife of HH Sheikh Mohamed Bin Rashid Al Maktoum and will undeniably be the perfect event for our Private Office clients to attend".

'The Private Office', at Emirates NBD offers customers a specialized, tailored facility to professionally manage, grow, safeguard and diversify the future of family wealth, in the context of continuous change and evolution.

New approaches to gaining improved yield and continued wealth generation are required, especially with the proviso to offer Sharia compliant solutions.

Today's investors are justifiably more hands-on and demanding, knowledgeable and discerning, adapting to change and requiring a new approach to wealth management.

Although 'The Private Office' clients are predominantly linked to the UAE - economically, socially and culturally - their wealth is typically invested globally.

The wealth management solutions designed and provided by The Private Office respond to these varied and changing client needs, locally and globally.

Teams of relationship managers and specialists in Dubai, London and Jersey ensure that client assets achieve maximum performance.

Leveraging the resources of the Bank's global Alliance partners, the Bank's wealth management services can be extended across a range of key financial centers, including Geneva.

In order to best serve client investment interests, The Private Office maintains high ethical and professional standards of personalized service.

The Bank identifies measures and monitors risks and returns determined by individual client's risk profiles and investment strategies. Portfolio risk tolerance is maintained through careful security selection and asset allocation. The Bank's focus on 'Best of Class' solutions ensures the proactive analysis and assessment of all resources and options available.

In addition to these benefits of The Private Office service, a full-service investment management service, an offshore trust formation service, and a real estate investment service are provided.