Noor Investment Group establishes joint venture with India's Adventity

The joint venture will provide BPO services including, transaction processing, knowledge process outsourcing and call centre management services.

The joint venture will primarily offer its services in the GCC, Middle East and North Africa region, as well as Pakistan.

Through the joint venture, Noor Investment Group will be able to leverage on Adventity's expertise in process management in the financial services sector including assets and liabilities, card products, insurance, fund administration, customer relationship management, settlement and reconciliation, advisory services and analytics.

Hussain Al Qemzi, Group CEO, Noor Investment Group said: "Noor Investment Group has been working with Adventity in the last few months in a consulting and BPO capacity.

"Based on our experience to date, we believe that there exists an opportunity to build a world class BPO company to service blue chip companies across the MENA region. This view is shared by Adventity and its Board of Directors, who view MENA as their primary growth market over the next several years".

This joint venture marks the first major investment by Adventity in Dubai and will involve the establishment of a dedicated delivery centre in the region.

The aim of the joint venture is to address the growing need for state of the art outsourcing solutions for the financial services industry.

The joint venture will also offer clients the ability to leverage Adventity's recruiting and training pool in India.

Commenting on the occasion Kumar Subramanian, CEO of Adventity, said, "Our partnership with Noor Investment Group further strengthens our strong position in the Middle East North Africa region. This region has been of prime importance to Adventity and our new relationship offers us an ideal opportunity to further our investments in the Middle East and bring significant value and solutions to our customers globally. We are delighted to have been chosen by Noor Investment Group as a partner for the Middle East".