Retail pioneer Apparel Group sponsors Zee TV's SA RE GA MA PA

One of the most watched and highly rated programs in the region, the show is considered the perfect spring board to limelight, stardom and fame for aspiring singers.

Inline with Apparel Group's corporate strategy, which emphasizes on Corporate Social Responsibility initiatives the company has extended its support to the event. The Group has identified the event to promote fair competition, talent and enabling cultural jamboree of singers from the region.

Kanti Shetty, Group General Manager, Marketing & Quality, Apparel Group, says, "Being associated with events that cater to a wide spectrum of audience while upholding wholesome entertainment value is our policy and sponsoring Zee Sa Re Ga Ma Pa Middle East Pakistan reasserts the point. We identify every event we get associated with the company's vision, mission and the brands we represent."

The program starts it telecast from March 21, 2008. 24 talents from the region go head to head with their musical prowess and are sure to take home a world or confidence, memories and prizes. The show is being hosted by the highly talented and popular Sa Re Ga Ma Pa find Raja Hassan.

Speaking about the program this year, Manoj Mathew, Vice President Marketing & Corporate Communications, Real Media - Zee Network, said: "My personal involvement with Sa Re Ga Ma Pa has been there since inception. It is with pride that I can say this program has grown and shown that the region is equipped to have its own set of talented performers who have gone on to make a mark of there own."

Winners this year have an added bonanza to vie for; Apparel Group has decided to give gift vouchers worth Dhs25000. The winners would be presented with the vouchers by the President of the Group, Mr. Govind Bharvani at the grand finale. The judges of the event Aadesh Shrivastav and Suresh Wadekar have already had a taste of things to come when they were taken on a shopping spree at the Dubai Festival City where Apparel Group has a major presence. Aadesh was quick to mention to Kanti Shetty his fondness for Aldo, Kenneth Cole, Tommy Hilfiger and Moreschi which are all incidentally represented in the region by Apparel Group.

Mr. Govind Bharwani, President, Apparel Group who himself is an avid music fan says "We believe in nurturing and encouraging talent. We practice it in our organization and would do so outside it. We would encourage any effort in this direction. The company has been associated with such efforts in the past and will continue to do so in the future."

TV audience can now look forward to another round of pulsating competition, where their favorites would dress in the Apparel Group brands, to be aired on Zee TV Middle East beam.