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Rufus Leonard will be launching Lloyds TSB's new branding 'for the journey' in Dubai, tailoring design work it originated in the UK. The brand launch will cover strategy, design and implementation. Rufus Leonard has an existing eight-year relationship with Lloyds TSB UK and now operates as their Group Brand Development partner.
Kirsty MacPherson, Head of Marketing for Lloyds TSB Middle East said
'We are delighted to have Rufus Leonard on board for the development of our 'for the journey' branding. Rufus Leonard has proved an excellent partner in the UK and we are looking forward to developing our relationship with them during this exciting time.'
The Rufus Leonard Dubai office is based in Dubai Media City. Now open for business it will deliver brand, advertising and marketing communications services for key clients across the Gulf Region.
Neil Svensen, Chief Executive commented, "Having worked with NCB and Kuwait National Petroleum, we knew that there was huge potential for business in the Middle East. People are demanding good agencies out here and clients are getting more sophisticated."
Richard Bowcott, Regional Head adds, "Where there used to be more repurposing and transferring of materials, companies are now starting to understand what a successful brand is all about and treating the region as a separate entity. Rufus Leonard will be able to offer the full brand, advertising, digital and communications offer the UAE is demanding."
Posted by Anne-Birte Stensgaard, Senior News Editor
