Adrenaline-fuelled event launches in the UAE

Thousands of industry professionals and consumers are expected to head to the Abu Dhabi National Exhibition Centre between 10th and 12th October 2008 to witness three days full of action-packed extreme sports fun. If they are brave enough, visitors to the show will have the opportunity to try out many of the sports on display for themselves with live demonstration areas.

The show is designed to encompass extreme stunts and sporting action from world-class professional athletes, whilst still relating to local sporting figures and associations. With activities such as bungee jumping, caving and snowboarding covered along with a whole host of others it should prove to be an unmissable event.

Speaking on why he thinks the show will be successful, CMPi's Group Director, Chris Fountain, said: "With the huge increase in the numbers of people getting involved in extreme and adrenaline activities, and ever expanding opportunities for people to try new sports, now is the perfect time for an event enabling people to watch and experience the thrill of these sports for themselves".

Fountain went on to say: "We're looking forward to three days of live demonstrations from some of the world's best athletes, with showcases in surfing, BMX, skateboarding, wakeboarding and much more".

In addition to the sporting action, travel companies, airlines and tour operators are also expected to be on hand to showcase the best locations in the region and across the world in which to enjoy these activities.

Local Associations and Clubs are encouraged to participate as this is the first event of its kind in the Middle East. Organisers CMP are keen to partner with the local communities and will be extending free opportunities for regional associations and clubs to get involved.