International Custom Car and Motorbike Show roars into capital

The event is expected to attract thousands of enthusiasts from across the Middle East.

Debuting at the Abu Dhabi National Exhibition Centre between 10th and 12th of October the show will be packed with stunning vehicles from the world's most famous and fastest tuners and feature some of the best customised cars exclusively brought in for TURBO.

Visitors can also survey the latest styling, performance products, incredible audio/visual displays, live drifting demonstrations, screaming engines and smoking tyres! From modified American muscle cars and luxury restyled European supercars to the fastest cars in the Far East, visitors will be able to take inspiration from the best and latest in custom car and motorbike trends from around the world.

Heading over to the UAE to spearhead the launch of TURBO is Dan Anslow, a former editor of world-renowned tuning and performance magazine, MAX Power. Having previously organised the MAX Power Live events In the UK Anslow's experience will surely ensure that TURBO: For A Custom Nation will quickly become a must-attend event .

When asked what first attracted him to organising a show in the UAE Anslow commented; "Car and bike enthusiasts in the UAE are not only looking for a great personalised look through styling and other superficial modifications, but are keen to ensure that the engine and overall performance of their ride is in top form. It's not just about driving a fast car; it's about how you do it and how your vehicle reflects you as a person."

Anslow then went on to explain how the name for the show was decided; "Following discussions with key industry figures here in the region, it became clear that there are a few words everybody uses when considering their custom requirements. "Turbo" emerged the most common request when people enter the stores of car and bike tuning and modification specialists."

Demand for customised products and services for vehicles is as strong here in the Middle East as anywhere, demonstrated by the popularity of magazines such as Top Performance and TV programmes such as MTV's Pimp My Ride and Monster Garage, both currently airing on Showtime. Not forgetting the recent opening of West Coast Customs in Dubai, the first ever production centre for the company outside of the United States.