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Thursday, November 26 - 2009

New Tang Tropical Cocktail launched

  • United Arab Emirates: Wednesday, March 26 - 2008 at 15:31
  • PRESS RELEASE

This global brand whose portfolio currently features seven popular fruit variants in the GCC region, launched a new exciting Tropical Cocktail product this month.

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  • Tropical Cocktail.
    Tropical Cocktail.
The leading fruit flavored powder beverage in the region, Tang, has a new surprise in store as the warmer climate approaches.

With its rich exotic flavor and great taste, new Tang Tropical Cocktail promises to be the next perfect thirst quencher from the brand's range and a refreshing treat for all occasions.

In addition to 100% natural flavors and no artificial preservatives, Tang Tropical Cocktail is also enriched with Vitamins A, B and C, which makes it ideal for the whole family to enjoy everyday. Its thick fruity texture and tropical scent will surely captivate even the finest palates.

"For over 40 years, Tang has been the all-occasion beverage of choice for many families across the region. It is consumed widely for its great taste, variety of delicious fruit flavors and thirst-quenching benefits. We are pleased to introduce the Tropical Cocktail variant in the Tang family as it provides our loyal consumers with a yet another exciting choice from Tang", said Ahmad Yahya, Marketing Director Kraft Foods, GCC.

The Tang portfolio currently includes flavors such as orange, mango, lemon, pineapple, apple, strawberry and berry, now completed by the all-new tropical cocktail.
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Notes and media contacts

About Kraft:
Kraft Foods today is one of the world's largest food and beverage companies, with annual revenues of more than $34 billion. Kraft was founded in 1903 by James L. Kraft in Chicago, Illinois and for more than 100 years, Kraft has offered consumers across the world delicious and wholesome foods that fit the way they live.

Kraft has been present in the Middle East for over 40 years with the area's regional office based in Geneva, Switzerland. As part of Kraft's commitment to the Middle East, its thorough understanding of its consumer base in this region and the continuing rise in demand for its products, Kraft today has three manufacturing plants that cater to millions of consumers across the region.

Kraft markets a broad portfolio of iconic brands in more than 155 countries around the world, including seven brands with revenue of more than $1 billion. These include the famous processed cheddar cheese and Cream Cheese Spread, dinners and dressings that carry the Kraft name and brand. And there are other Kraft brands, which continue to prove popular amongst a wide range of consumers in the Middle East, such as Tang, Oreo, Dream Whip, Toblerone, Philadelphia cream cheese, Nabisco cookies and crackers, Maxwell House coffee and Milka chocolates.

For further information, please contact:
Sangeetha Umakanthan
Sr. Account Manager
GolinHarris
t + 971.4.332.3308
f + 971.4.331.6733

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