Sweet Homes launches extensive business operations in Qatar

In line with its regional expansion strategy, the developer has identified the opportunity to market its high value developments in the UAE as the number of real estate investors continuously swells while the supply of built spaces falls short to address the massive demand in the Qatari market.

The sales and marketing office in Qatar will offer relevant and up-to-date information on the developer's projects in Ajman, UAE, including its Dhs2.5bn Ajman Uptown project and Dhs1.7bn Rainbow Towers.

In addition to assisting customers with their inquiries on the projects, a group of professional sales consultants are stationed to manage efficient processing of documents, receive payments and coordinate with the Dubai headquarters for all the local transactions.

The Qatar office will also play a major role in building up investor-driven activities that incorporate branding strategies to generate awareness for the developments, such as direct mailing and event sponsorships.

"The Qatari real estate sector, which has grown to become one of the largest within the entire GCC with a total value of $37.8bn in 2006, is currently experiencing incredible demand for highly profitable real estate investments, as evident in the keen interest of Qatari investors to purchase properties in other regional property markets," said Fahad Sattar Dero, Managing Director, Sweet Homes Group. "With the outstanding reception our projects have generated among UAE-based investors, we are positive that customers from Qatar will also be immensely interested in our developments, especially now that we have an accessible office wherein they can conveniently gain a broader understanding of our high value offerings".

Further strengthening its Dhs3.5bn projects portfolio, the developer recently revealed its plans to invest Dhs2bn into the regional property development sector in 2008, through a series of residential, commercial and mixed-use developments in other emirates of the UAE, and in the neighbouring states of Qatar, Oman and Saudi Arabia.

Following its outlined strategy to leverage the booming opportunities within the $2.4 trillion real estate market in the Middle East, the developer also announced that it will be extending its regional efforts to market its projects in the UAE in UK, USA and Canada.

"Our strategy in attracting regional clients to invest in our project in the UAE is to simplify the buying procedures and in the process earn their trust by highlighting our reliability in terms of timely delivery and the top notch quality of our developments. Our efforts to expand our presence in the region stand as a testament to the tremendous potential of the Middle East properties sector and our readiness in addressing the burgeoning requirement for built spaces of regional investors, whether for residential or commercial use," concluded Dero.

Sweet Homes has launched two prime residential projects in the UAE, namely Rainbow Towers and Ajman Uptown.

Both projects offer a unique and flexible four-year self-financed payment scheme, which will allow investors to pay up to 50% of the value until the project's completion, 25% upon delivery and the remaining 25% after the handover.

Strategically located along the Emirates Road, Rainbow Towers comprises nine luxurious 31-storey residential buildings, while the French-inspired Ajman Uptown offers a total of 1254 villas and townhouses designed to incorporate the project's overall theme, which is 'L' Art De Vivre' or 'Redefining the Art of Living'.