BenQ unveils latest product lines for Mideast market at the annual Channel Meet

The latest models launched at the conference takes enjoyment to the next level with its new class of laptops offering enhanced design, functionality and convenience to consumers.

The notebook enjoys a huge market size; approximately 100M units were sold worldwide last year with the figures expected to grow over 32% this year. As per BenQ statistics, anticipated growth in notebook sales across the entire Mideast- Africa region shall gross over 40% this year.

"In spite of sizeable market share, BenQ is always keen on introducing something new and trendy to suit consumer demands. The latest BenQ Joybook has been designed for forward-thinkers with exquisite tastes that underline our key customer value proposition. The BenQ Joybook series offers a perfect blend of contemporary design and cutting edge technology across all current models. It therefore provides the end users an affordable and stylish system loaded with full features, enhanced specifications, premium quality, the best of services and of course reasonable price,"

said Manish Bakshi, General Manager, BenQ Middle East and Africa.

"After a roaring success in the television sector, we want to aggressively penetrate the notebook market and the latest products will definitely attract increased potential buyers. I believe, the new products would help us reach a double digit growth figure that would position us within the top 5 brands in the notebook segment this year."

Equipped with an enhanced sensory enjoyment feature, BenQ's unique 3C (Computing, Consumer electronics & Communication) concept and its seamless appearance, the BenQ Joybook series combines all features of a well designed contemporary notebook. The BenQ JBis targeted at customers with a unique value proposition of "Sensory Enjoyment" i.e. Better See, Hear and Touch. As a new class of laptops, the Joybook series is designed to fulfill all of your needs conveniently.

Other than Joybook Q41, the major highlight of the gathering, BenQ will also launch the R43, R45 in 14.1inch screen; X 31 and S 32W in 13.3inch TFT and A53 & R56 in 15.4inchW in the coming months.

Commenting on the annual Channel Meet, Manish said, "The BenQ Channel Meet helps in spreading the company's product reach & penetration thereby facilitating a smooth and uninterrupted distribution and supply chain arrangement. This annual gathering helps us share this objective amongst our customers so that it ultimately percolates to our end users. These meetings are all about thanking our partners."

"The annual Channel Meet has turned out to be a perfect platform to ackowledge our distribution partners for their continued assistance in expanding our reach across desired market segments," said Manish. "For us such informal business forums are crucial as they provide in-depth market insight and helps us understand our channel partners better. Personalised interactions and exchange of valuable market information concerning the utility and advantages of our various product lines also enables us to understand market dynamics. We look forward to providing additional benefits and support our distributors in times to come."