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Damas redefines 'everyday luxury' with Marco Bicego's exceptional jewellery creations

  • United Arab Emirates: Thursday, March 27 - 2008 at 10:18
  • PRESS RELEASE

Damas, the leading international jewellery retailer in the Middle East, presented inspiring collections by one of Italy's most distinguished jewellery brands today - Marco Bicego.

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  • Tawhid Abdullah, Managing Director of Damas.
    Tawhid Abdullah, Managing Director of Damas.
Widely acknowledged for redefining the concept of "everyday luxury" in the realm of jewellery, the Veneto-based jewellery house celebrates Old World Italian craftsmanship and unique design vision, combining precious materials in different colours and textures to come up with drop earrings, necklaces, bracelets and rings for the contemporary woman.

Marco Bicego, founder and creator of the celebrated brand who was in Dubai to launch his 2008 collection, explained, "All my creations must be manipulated by hand in order for them to preserve a unique and luxurious experience. Our uniquely crafted pieces are designed to make a statement, yet personal enough to be worn everyday. This rare combination has attracted cosmopolitan women to our creations".

"Marco Bicego has established himself as a jeweller of merit for his originality of expression. In his hands, gold undergoes an unusual transformation of form and spirit to offer women jewels that depart from the norm. His expertise is evident in the design and finish of every creation that is sure to be adored by stylish women in the region,"


raved Tawhid Abdullah, Managing Director of Damas, the exclusive partner of Marco Bicego in the Middle East.

Marco Bicego and his collections



Marco Bicego first caught world attention with his 'guitar-string' treatment of gold. He broke barriers by experimenting with unusual forms where rigidity is replaced by fluidity of shape. What sets apart these pieces, however, is that at no time do they 'shout out' their presence, as each jewel glows by the merit of its innate beauty.

In his Confetti collection, for instance, the designer 'threads' organically shaped golden globules with a variety of semi-precious stones and Tahitian pearls to produce a unique collection of necklaces, bracelets, rings and earrings.

Yellow gold appears to come into its own to gain Old World glamour in this collection. Its more peppy, colourful creations incorporate amethysts and pink tourmalines, lemon citrines and peridots.

The high-end Confetti Couture line blends the silvery sheen of hand engraved 18k white gold and the iridescence of lustrous pearls with the brilliance of diamond pave offering bewitching gypsy-style chains, drop earrings and rings.

Another Marco Bicego offering, Eclisse, draws inspiration from the eclipse offering jewels with textured gold surfaces and the sparkle of rose cut diamonds.

The collection features pendants, earrings and rings that imitate the moon's mysterious surface.

Paradise is a joyous collection, appearing to string, with seeming abandon, multi-coloured beads of various gems to produce playful chains, bracelets and drop earrings while Marrakech embraces the "guitar-string" creation of jewels such as chains, bracelets and earrings, with a liberal sprinkling of diamonds.

The Goa collection on the other hand, would be adored by white gold enthusiasts seeking exclusive expressions crafted entirely in smooth ropes with just a sprinkling of brilliants - a truly delightful treat.

Hailed as creations of contemporary seduction, Bicego's jewels are supremely suited for the sophisticated woman, and elevate themselves as pieces that can be worn with élan both on the red carpet as well as the boardroom.

Explore Marco Bicego's unique jewellery offerings at select Damas Les Exclusive Boutiques across the UAE.
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About Damas:
The journey of Damas began in 1907, and today it has grown from a UAE based company into a global fashion and jewellery network spanning UK, Italy, Libya, Turkey, Egypt, Sudan, Jordan, Maldives, India, Lebanon, and throughout the GCC countries with about 400 sales points worldwide.
Damas houses internationally acclaimed jewellery and watch brands such as Tiffany & Co., Mikimoto, Daniel K, Gucci, Faberge, Carrera y Carrera, Paspaley, Pasquale Bruni, Roberto Coin, Fope, Chronoswiss, Parmigiani, Perrelet, Quinting, Montega, Frederique Constant, among many others.
The innovative in-house collections include the majestic Bridal jewellery, exclusive jewellery brands such as Boudoor, Hayati, Riwaya, Jawaher, Farasha, Fairouz, Harmony, Farfasha, Al Manthura; watch brands Varotti and Aquamarin; and a wide range of other classic and contemporary jewellery and watch collections.
Quality consciousness, inspirational leadership and international reputation have led Damas to win prestigious awards including the exclusive De Beers Award 2000, 2004 and 2007 for jewellery design.

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