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The world 'Rally's' around Kempinski Ishtar Dead Sea
- Egypt: Thursday, March 27 - 2008 at 10:22
- PRESS RELEASE
Motorsports enthusiasts are in for a wild ride this April 24th-27th, when Jordan hosts the World Rally Championships (WRC) on the shores of the Dead Sea.
In the heart of the action, the stunning Kempinski Hotel Ishtar Dead Sea offers the perfect vantage point for race spectators and participants. Over one hundred cars will race along the winding roads and through the rocky terrain of the Dead Sea, allowing guest's front row seats to this fantastic event from the comfort of a five star hotel.
The hotel is gearing up to accommodate an influx of international and regional rally enthusiasts, offering a tantalising mix of track-side action and pure pampering luxury. Elegantly draped over luxurious enclaves set amidst gardens dotted with lagoons, waterfalls and private pools, the hotel has 318 rooms, suites and villas as well as an enviable collection of eateries, lounge venues and leisure facilities. Just a stones throw away from the resort, guests will find the race starting line.
"This is a very exciting time for the Jordan and the Kempinski Hotel Ishtar Dead Sea as the world's rally community, spectators and media will descend upon us, thus significantly boosting our global profile. As an emerging destination for all facets of tourism including sporting and adventure travel, this event will firmly put us on the international circuit," enthused Duncan O'Rourke, General Manager of Kempinski Hotel Ishtar Dead Sea.
The Middle East has seen its fair share of racing, with the Bahrain (Formula One), the UAE (Off-road World Championship) and the soon-to-be-initiated Abu Dhabi Formula One and the Qatar (Moto-GP). Jordan has participated in smaller regional events such as the Al Hussein Rumman Hill Climb, but the popular World Rally Championships is likely to outshine all prior events.
HRH Prince Feisal Al Hussein, the Chairman of Jordan Motorsport comments "We have worked hard for this moment and this is a timely opportunity to focus on the final touches that need to be made in order to make the Jordan Rally one of the worlds very best."
This race will not only mark an historic event, but will be the most thrilling and diverse course in the world with drivers reaching the lowest point on earth, at almost 400 metres below sea level, then rising to the high altitudes of Mount Nebo.
Just a short flight from the UAE, Jordan offers the ideal weekend escape for both relaxation or adventure pursuits.
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Notes and media contacts
To be a part of the world rally action and enjoy the comforts of the very special Kempinski Hotel Ishtar Dead Sea, visit www.kempinski-deadsea.com or call 00962 5 356 8888.Europe's oldest luxury hotel group, Kempinski Hotels was founded in Germany in 1897. Kempinski's impressive portfolio of distinctive properties includes historical landmarks, unique hide-away resorts and vibrant city hotels throughout Europe, the Middle East, Africa, South America and Asia. Rich in tradition, each Kempinski hotel celebrates the local culture and customs of its destination whilst maintaining the impeccable personalised service for which Kempinski is renowned. Put simply, they are the first choice for the discerning luxury traveller.
As a valued private-sector member of the Stop TB Partnership, Kempinski is proud to support the Luis Figo Campaign to Stop TB through the distribution of campaign postcards in guest rooms, explaining how tuberculosis, if it is diagnosed and treated with effective medication, is curable. We share the Stop TB Partnership's vision and goal of a TB-free world.
Kempinski is a member of the Global Hotel Alliance. Based on the airline alliance model, Global Hotel Alliance is the world largest alliance of independent hotel brands. It uses a common technology platform to drive incremental revenues and create cost savings for its members, while offering enhanced recognition and service to customers across all brands. GHA currently comprises Anantara, Cham, Dusit, Kempinski, Landis, Leela, Marco Polo, Omni and Pan Pacific, encompassing 160 upscale and luxury hotels with over 46,000 rooms in 41 different countries.
To book or for further information visit
www.kempinski.com/press • www.globalhotelalliance.com
For more information please contact:
Ashraf Abul Huda
Marketing Manager
Kempinski Hotel Ishtar Dead Sea
Tel: +962 5 356 8888
Or
Sarah Harris
TRACCS Public Relations
Tel. +971 367 2530
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