Simon Clements (page 2 of 2)
- Kuwait: Saturday, July 28 - 2001 at 14:25
Internet penetration levels lag well behind Europe and the US and that is a challenge for all of us in the region.
Q. Are you involved in the development of e-commerce and B2B exchanges in Kuwait? If so, how do you anticipate that they will grow over the next few years?
A. NBK is very much involved in e-commerce both in Kuwait and regionally. On the business-to-consumer level we are the only bank providing payment gateway services, allowing merchants to sell on the Web and clients to pay by credit card. We were also the first bank in the world to introduce an Internet-only shopping card, a model that is now copied around the globe
In terms of business-to-business e-commerce we have very clear views on this subject. The region are mainly importers of goods and services, there is little if any manufacturing. Take oil and gas out the equation, because it seems likely that that industry specific exchanges will take care of its needs, and we are left with a relatively small total trade figure.
No country with the possible exception of Saudi Arabia can support a successful national e-market, because quite simply there is not enough liquidity. That is why we are leading a regional consortium that will provide B2B services to corporate clients. The regional approach will overcome the liquidity issue.
There have been no successful B2B market initiatives yet because they do not provide sufficient value to both buyers and sellers, and functionality has been limited. Tejari.com is probably the only one that is viable over time but a regional focus is a must, and to date they have shown the most initiative. We believe banks are key player in the B2B space and this importance, though recognized in the West, has not been recognised here. We will change that by providing a market that provides value added services along the complete supply chain this will include an integrated set of trade realted financial services.
Don't forget as well that there is also a major challenge in bringing corporates to the table and several important issues to be resolved such as the issue of agents and their role in this new environment. In answer to how quickly will exchanges grow, I would say firstly that there will be few successful ones and that growth will be slow.
Q. Which Internet banks do you most admire and why?
A. You have to admire those banks who have managed to move significant number of customers online and these would be banks like Citibank, First Union, Wells Fargo in the US, then Barclays in the UK, and MeritaNordsbanken in Scandinavia who have the highest ratio of online users in the world.
These guys have a clear strategy and provide real value to their customers creating compelling reason to bank online. A huge array of services, lots of interactivity on sites that are easy to understand and navigate, they have got the basics right and are now leading the industry in the next phase of online services.
Q. Do you think the dot-com bubble has damaged prospects for Internet banking in the region
A. Not for Internet banking where the banks are leveraging technology to deliver new value propositions. There was nothing wrong with the technology of most of the dot-coms either, but there were clearly many things wrong with their business models and how they were evaluated. The lack of sustainability that few analysts saw as an issue has now come home to roost.
Now that more traditional metrics are being applied to the dot-coms, the true value of these companies bears little relation to the inflated share prices of the past few years. This has definitely affected new dot-com initiatives, and one area of note is B2B where there have been many failures. But it has not been a matter of technology failure, it has been the failure of the business models that have been applied. They have failed to provide customer value, and in turn shareholder value, and the result is that many dot-coms have gone out of business.
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Peter J. Cooper



