Net Group receives UAE Superbrands award for brand excellence

The highest award for branding excellence was conferred on Net Group for being voted consecutively as one of the strongest brands in the United Arab Emirates.

The glittering awards ceremony was held in the Inter Continental Hotel, Festival City, Dubai, on March 24.

Superbrands organization is a worldwide arbiter of branding excellence.

The Superbrands Council consists of some of the UAE's most eminent media and communications personalities, who share their deep appreciation of what constitutes a Superbrand according to international standards.

Commenting on Net Group's achievement, Mr. Ali Abu Monassar, Executive Chairman, Net Group said, 'We are honoured to achieve the Superbrand status once again. It is an occasion to re-affirm our commitment to tourism service in the UAE and the Gulf region'.

'Branding is not only about marketing and business expansions. It is about the difference you make to the regions you serve,' Mr. Ali Monassar remarked.

Net Group has made a significant brand presence in the UAE since its establishment in 1989. During the year 2006, Net Tours Al Ain was established as a counterpart of Net Tours Abu Dhabi, established in 1990.

'This year we are establishing Net Tours, Ras Al Khaimah, UAE. We have also established a new business office for Net Tours in Riyadh and Jeddah, Saudi Arabia, in addition to our existing offices in Oman and Qatar,' Mr Monassar said.

'What makes a Superbrand? What creates the awareness, desirability and power that a Superbrand has? The questions addressed during the awards event reinforced the brands' commitment towards quality standards.

Mr. Mike English, Director, Superbrands Middle East gave away the Superbrands trophy and the fourth volume of the Superbrands book featuring the UAE's leading brands.