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E.K. Kanoo & Toyota Hero Power Cash Grab promotion
- Bahrain: Thursday, March 27 - 2008 at 11:07
- PRESS RELEASE
Ebrahim K. Kanoo and Toyota are giving you the chance to be a Hero and win instant cash and prizes in their Toyota Cash Grab wind tunnel.
To put yourself in pole position, you need to qualify by picking up a Hero coupon from the Toyota stand at Seef Mall, the Toyota Showroom in Sitra, Krumz Restaurant in Adliya, or any Toyota service centre. Simply complete the form and hand it in for your chance to be a Hero and win big cash and prizes instantly.*
Five lucky finalists will have the chance to win cash and prizes, including Panasonic DVD Cam recorders, digital cameras, and exclusive Formula 1 merchandise on Thursday and Friday 27th and 28th March; and again just ahead of our big race on 3rd and 4th April at the new Seef Mall extension.
For those Toyota Cash Grab Heroes who are feeling brave, there's the chance to go double or nothing by giving up the cash for the mystery prize.
Khaled Abdulkader, E.K. Kanoo Marketing and Communications Manager, said, "E.K. Kanoo and Toyota are proud to continue our ongoing relationship with the Bahrain Grand Prix through our sponsorship of the Bahrain International Circuit. This year, we are proud to present our Hero Power campaign which brings some of the unique excitement that is Formula 1 to everyone in Bahrain. Through the Toyota Cash Grab, we aim to make dreams come true and give race fans the chance to get close to their heroes, F1 drivers Jarno Trulli and Kamui Kobayashi."
The Toyota Cash Grab fun doesn't end there. Gear up and get ready to GO, GO, GO with video game competitions and race challenge experiences.
Fans can meet F1 heroes, test drivers Jarno Trulli and Kamui Kobayashi ahead of the Bahrain Grand Prix on April 3rd, from 7 - 8pm at Seef Mall, where the drivers will not only sign autographs, but will also offer one lucky member of the public the chance to enter the Toyota Cash Grab wind tunnel. This time, the amount of cash grabbed will double to go to charity.
Join us at Seef Mall new extension for some fantastic Formula 1 fun and be a part of the Toyota Cash Grab pre-race excitement.
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Notes and media contacts
Toyota Hero Power Cash Grab scheduleThursday 27th & Friday 28th March
6pm - 8pm Video game competitions & Race challenge
8pm - 9pm Cash Grab
Thursday 3rd April
6pm - 7pm Video Game competitions & Race challenge
7pm - 8pm Autograph signing - Toyota F1 drivers, Jarno Trulli & Kamui Kobayashi
8pm - 9pm Cash Grab
Friday 4th April
6pm - 8pm Video Game competitions & Race Challenge
8pm - 9pm Cash grab
* Hero Power Cash Grab
6 Easy steps to win big cash & prizes instantly
1. Obtain a Hero Coupon for entry at any of the HERO POWER participating outlets
2. Complete your coupon with your personal details & CPR
3. Retain your stub and submit the coupon into the Cash Grab drop box
4. Participants are drawn from the box 24hrs before the event
5. Entrants get 60secs in the Cash Grab box to grab Hero tokens
6. Swap all your Hero tokens for cash & prizes right away!
Issued on behalf of E.K. Kanoo by Hill & Knowlton. For press information contact:
Christine Warren
Hill & Knowlton
Tel: +973 1753 3532 ext. 303
Fax: +973 1753 3370
Megan Macleod
Ebrahim K. Kanoo
Tel (+973) 1726 2262
Fax (+973) 1725 8865
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