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Olympus launches 'E-3' professional digital SLR camera in Saudi Arabia
- Saudi Arabia: Sunday, March 30 - 2008 at 11:09
- PRESS RELEASE
Olympus Imaging Corporation and Samir Photographing Supplies has launched the eagerly awaited 'E-3', professional digital camera in Saudi Arabia, the new flagship of Olympus E-System digital SLR cameras for professionals and serious amateurs.
Ultrahigh image quality thanks to a built-in image stabilization mechanism with a compensation range up to 5 EV steps, an advanced 10.1-megapixel High-Speed Live MOS Sensor, and the "TruePic III" image processing engine.
Expanded shooting possibilities thanks to Free-Angle Live View that uses a dual-axis flexible-angle Hyper Crystal LCD monitor with free horizontal/vertical swiveling.
High reliability thanks to a large optical viewfinder with 100% field of view and 1.15x magnification, a high-powered, always-on Dust Reduction System, dust- and splash-proof magnesium-alloy body that stands up to the most severe conditions, and a durable shutter design tested to more than 150,000 releases*2.
Mr. Omar Hindi, the Marketing Director of Samir Photographic Supplies - SPS- said, "As the new flagship model of Olympus's E Series — the world's leading line of compact, high-performance digital interchangeable-lens SLR cameras, the E-3 has been carefully designed to offer demanding professionals the highest possible levels of picture quality, mobility and reliability.
Ruggedly constructed from lightweight, rigid magnesium alloy to withstand the most severe operating conditions, the dust- and splash-proof E-3 boasts substantial improvements in performance that include the world's fastest AF*1 with an 11-point-full twin cross AF sensor system, high-speed sequential shooting capability at 5 frames/sec., and a high-speed shutter up to 1/8000 sec.
That top-level image capturing performance is supported by an industry-leading built-in image stabilization mechanism that's already been proven on the E-510 to effectively eliminate blur with a camera shake compensation effect of up to 5 EV steps. Picture quality is further assured by a powerful 10.1-megapixel High-Speed Live MOS Sensor and the high-speed "TruePic III" image processing engine, while increased data reading speed enables high-speed sequential shooting possible. Put it all together and you've got a camera that offers today's highest level of digital shooting quality and performance, Hindi added.
Mr. Hindi mentioned that E-3 is also the first camera in its class to incorporate Olympus's exclusive Live View function, which allows users to compose their shots on a rear-panel LCD monitor. Now made even more versatile with a dual-axis flexible-angle Hyper Crystal panel that can be rotated for easier vertical shooting, Live View promises to expand the world of photographic expression into new and uncharted territory.
Traditional shooting styles are supported as well by a bigger optical viewfinder that provides a brighter, more comfortable view with a 100% field of view and 1.15 x magnifications. Equally importantly, the E-3 is built to withstand the rigors of professional shooting day in and day out. Made of a lightweight, rigid magnesium alloy and sealed to keep out dust and splashes, the E-3 incorporates a powerful Dust Reduction System that effectively removes any dust that gets inside the camera and a durable shutter tested to 150,000 releases.
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Notes and media contacts
For more information please contact:Wael Sabri
Account Director
Raee Public Relations
Phone: 026687528
Fax: 026687529
Mobile: 0504944525
About SPS
Samir Photographic Supplies, established in 1953, markets and distributes a wide range of products across the Kingdom of Saudi Arabia. With more than 550 employees all over the Kingdom, SPS is the exclusive distributor for Kodak since 1958.
Product lines include Digital IT and Consumer Electronics Products, Photographic Products / Digital and Conventional, Radiology and Clinical Laboratory Products, Printing Imaging Products, High Volume Printers and Scanners, Large Format Printers and Scanners, Turn-key Projects for Conference Rooms, Audio Visual Products, Security Video Wall and Signage Products. For more information please contact toll free 8002444100 or www.olympus.co.jp
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