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Pehla and India Club tie up to add colour to Indian festivity
- United Arab Emirates: Sunday, March 30 - 2008 at 14:45
- PRESS RELEASE
In a far-reaching initiative, Pehla - Premium Asian Entertainment Television bouquet of Arab Digital Distribution (ADD), the largest pay television platform management company in the Middle East and North Africa (Mena) region, tied up with India Club, Dubai, to help in promoting the varied entertainment and cultural programmes organized by the club by putting them under the spotlight.
Welcoming the tie-up, Mr Bharat Chachara, Manager, India Club, said: "We are delighted to tie up with Pehla, which is extremely popular amongst Asians in general and Indians in particular. We therefore look forward to leveraging Pehla's popularity to step up community participation in popular programmes held at India Club all year round."
The India Club in Dubai was established almost 44 years ago on a piece of land gifted by former Ruler of Dubai, His Highness Sheikh Rashid Bin Saeed Al Maktoum. It has 6,500 members and organises a wide spectrum of sports, entertainment and leisure facilities for its them.
The club is a non-profit sharing organization run by a Board of Trustees; it provides members with top class facilities in the field of sports, social amenities, entertainment, recreation and promotion of business.
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Arab Digital Distribution (ADD) is the largest pay TV platform management company in the Middle East, and North Africa. ADD currently offers ART- Premium Arabic FAMILY Entertainment, Pehla - Premium Asian Entertainment and FirstNet - Premium International Entertainment. ADD offers the best in programming content targeting local market requirements by customizing the subscription options and extending the greatest degree of choice and flexibility.Disclaimer:
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Posted by Medilyn Manibo, Assistant News Editor
