SABB participates in combating global warming

Earth Hour, is a global climate change initiative to combat global warming.

The campaign calls on individuals and establishments to turn off the non-essential lights for 1 hour - between 8 pm and 9 pm, , to deliver a powerful message about the need for action on global warming.

Mr. Ibrahim S. Abo-Mouti, Head of Corporate Communications at SABB, said: "The aim of the campaign is to express that individual action on a mass scale can help change our planet for the better. SABB's participation in this campaign comes as part of its "SABB in the Community Programme", and an attempt on our side to promote environmental awareness among individuals and their role towards preserving the environment, and also help in enhancing their roles as friends of the environment."

Mr. Abo-Mouti, added: "SABB is one of the first Saudi establishments and companies to participate in the "Earth Hour", and that SABB has called on its employees to join this international campaign, and help in sending a strong message to express the need to take efficient measures to combat global warming."

It is worth mentioning that more than 195,000 individuals and more than 11,000 businesses from all over the world participated this year.