Adobe Systems consolidates expansion in the Middle East

Following the recent opening of the Adobe subsidiary based in Johannesburg South Africa to represent the Middle East and Africa Region, Adobe's strategic efforts have embraced the Middle East to extend the local team to ensure better representation and opportunities to local businesses, designers, developers and any user of the Web, who can benefit from the Adobe technologies and expertise.

Giuseppe Verrini, Managing Director for Southern Europe, MEA and the Mediterranean comments: "I am now very pleased to reinforce our leadership in this dynamic and fast growing geography, and to be able to offer new opportunities to local customers, institutions and users. I'm enthusiastic about this expansion and eager to put a stronger focus on empowering and supporting the Middle East channel business while developing the emerging enterprise side of our business".

Additionally, Adobe's engagement in the Middle East market enhances its partnership with BSEEN International.

BSEEN has been appointed as the sole Distributor of Adobe's Enterprise Solutions and an Adobe Accredited training Centre in the region.

Adobe, together with BSEEN International and its partners are continually increasing their initiatives in areas such as local skills development through the Adobe training programme, deployment support, provision of value-added services and solutions and partner awards.

Azita Nader, CEO of BSEEN International, said: "BSEEN sees Adobe as the leading provider of business process solutions and is proud to be working with Adobe to assist local IT companies to provide the best customer focussed solutions to governments, educational bodies and enterprises".

In addition to Adobe's well-established presence , expertise and customer base in the creative and design market, large enterprise customers in the Middle East, which include the recent Adobe LiveCycle solution deployment at the Dubai e-Government for e-Permits, have adapted Adobe technologies and solutions for business critical applications.

"The strong support from our local customers and partners enable us to present more value added offerings to them and that is why we will continue to work hand-in-hand with the local partners," said Andrew Lindstrom, Regional Manager for Adobe in MEA and MED.