The company announced today it had nearly exhausted its entire current print run of its 2007/08 Yellow Pages print directories, Cairo, Alexandria, Industrial Areas, Delta & North Coast edition and Sinai & Red Sea edition.
Marc Lambert, Managing Director of Egypt Yellow Pages attributes Egypt's appetite for the company's products to a flourishing economy and a well structured marketing campaign educating the residents of Egypt just how easy it is to find a business and service using the Yellow Pages. Lambert also added 'Having a well thought out distribution plan has really allowed us to deliver maximum return on investment for our advertisers'.
With nearly 100% of the quarter million Yellow Pages print directories now in people's hands, homes and businesses throughout Egypt, Yellow Pages directories will continue to facilitate the buying and selling of virtually any product or service available in Egypt.
'Year after year the demand for our print directories keeps growing and growing,' commented Engie Ali, Distribution Manager for Egypt Yellow Pages.
'Due to such phenomenal directory demand we will be printing 30% more directories in our next print run. This means an additional 75,000 directories to be added to the print order in 2008. The combined distribution for the coming year will now be 325,000 Yellow Pages directories'.
'We have nearly no more directories in stock for distribution for the next few months.' Ms. Ali said with a bit of a smile,' that is a sign of success for consumers, businesses and Egypt Yellow Pages'.
All 325,000 copies of the new 2008/2009 Egypt Yellow Pages print directories will be ready for distribution commencing June 2008.
Based in Maadi, Cairo - Egypt Yellow Pages Ltd is the official publisher of Yellow Pages branded products in Egypt.
Egypt Yellow Pages Ltd is the exclusive owner of the Yellow Pages, and Walking Fingers & Design, YellowPages.com.eg trademarks in Egypt and is supported by over 350 employees and 15 regional offices throughout Egypt.
Yellow Pages distribution will surpass 325,000 print directories in 2008 as well as deliver many millions of page views on YellowPages.com.eg electronic properties.
Record demand for Yellow Pages print directories
Yellow Pages - the world's most recognized brand in Local Search is continuing its success relationship with both consumers and businesses in Egypt.
- Egypt: Monday, March 31 - 2008 at 11:37
- PRESS RELEASE
Notes and media contacts
Media Contact:Egypt Yellow Pages Ltd, Head office
6A/18, Intersection 205 & 253,
Degla, Maadi, Cairo, Egypt
+2 02 2521 3346
Contact: Lars Mourey
+20122196954
Posted by Eman HassanMonday, March 31 - 2008 at 11:37 UAE local time (GMT+4)
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