ICCI signs MoU with Hemaya to protect consumers in the Muslim world

The MoU signing ceremony was attended by ICCI Chairman Sheikh Saleh Kamel and Hemaya Chairman Ahmed Abdulaziz Al-Hamdan. The two organizations will exchange information, share experience through sessions and symposiums to support scientific and social initiatives against counterfeit andy piracy.

In line with this initiative, the Arab League and ICCI, in association with Hemaya Universal, are organizing the First Arab Consumer and Brand Protection Forum in Jeddah on October 19-21 this year, under the patronage of HRH Prince Khalid Al-Faisal Bin Abdul Aziz Al-Saud, Governor of Makkah region.

The Forum aims to raise public awareness on the risks of counterfeit products and make recommendations for an effective fight against piracy, in association with the relevant international organizations.

Recently launched official website of the Arab Consumer and Brand Protection Forum - www.arabworldprotect.com - provides detailed information about the forum, its objectives, partners, sponsors and registration information.

The ICCI chairman Sheikh Saleh Kamel stressed the importance of activating the private sector in an effort to find solutions to the problems and challenges facing the Arab and Muslim countries.

"Since the private sector role in preventing counterfeit and protecting consumers will have a positive impact on the economies of the Arab and Islamic countries, ICCI agreed with Hemaya Universal to cooperate in promoting awareness on how counterfeit products put the health and safety of consumers at risk," Sheikh Saleh added.

"The First Arab Consumer and Brand Protection Forum organized by ICCI and the Arab League as partners will contribute strongly in unifying visions for the protection of the Arab and Islamic consumer societies free of counterfeit and piracy," Chairman Ahmed Abdulaziz Al-Hamdan said.

"ICCI recognizes Hemaya Universal's efforts as a strong supporter between Arab and rest of the Islamic countries and is an influential link between the chambers of commerce as well as the private sector in the Islamic world," he said.