Al Khayyat Group celebrates the launch of the all-new Mazda 6 at the company's new showroom

The launch event was attended by many of Al Khayyat group's clients, high profile businessmen and key journalists in addition to the guest of honor the Jordanian radio presenter Nadim Sarraj (Raji Duwarra).

The launch event began with a welcome speech by the General Manager of Al Khayyat Group Mr. Taher Al Husseini, followed by a speech by Mr. S. Odahara , the Regional Manager of Mazda in MENA. The speeches shed light on Al Khayyat Group's achievements since its beginnings, and the future expansion plans the Group itends to implement through out 2008, in addition to detailed description of Mazda 6's technical specifications such as the attractive sporty exterior, high quality, safety and environmental compatibility.

"We are proud of launching the brand new Mazda 6 in the Jordanian market, and are very confident in the success and high sales record that it'll achieve due to its exceptional features that will meet the needs of all our customers", said the General Manager of Al Khayyat Group Mr. Taher Al Husseini.

"The new Mazda 6 product concept revolves around the "Zoom-Zoom Evolution", Mazda's approach to car making. The new and improved Mazda 6 combines diverse packaging innovations and an attractive styling, which is consistent with the Mazda Zoom-Zoom concept which consists of three key values: (1) emotional and sporty; (2) an exclusive experience; and (3) insightful package.

"I'd like to extend my greatest appreciation to Mr. Amer Al Khayyat, Mr. Taher Al Husseini, General Manager of Al Khayyat Group, and the whole staff of Al Khayyat Group for their hospitality. Moreover, I'd like to compliment Al Khayyat Group for the remarkable efforts in building the Mazda brand name in the Jordanian market and organizing this astonishing launch event for the new Mazda 6",Said Mr. Odahara , the Regional Manager of Mazda in MENA.

The design theme for new Mazda6 is "Bold and exquisite". The design itself is an evolved Zoom-Zoom form, which cleverly combines the two seemingly contradictory ideas of strength and delicate grace through an expression of Japanese aesthetics. While inheriting the athletic design that was key to the signature Mazda look of the previous model, the new Mazda6 is an even stronger statement of driving dynamism. The designers also worked on a combination of playfulness and dignity to create a new expression of "cool", aiming at moving the Mazda6 to the top of its class

Al Khayyat Group is the sole agent for two international automotive manufacturers - Peugeot and Mazda - and was recently appointed as sole agent in Jordan for Iran Khodro, the Iranian car producer and the Chinese vehicle manufacturer, Geely. Since it became the sole agent for Mazda in 2003, Al Khayyat Group managed to build confidence in the Mazda brand anme in the Jordanian market and increase the demand towards it noticeably.