Babyshop launches latest Spring-Summer Collection and introduces three new international brands

Babyshop, a part of the Landmark Group, sells both clothing and kids accessories for over twelve brands exclusively retailed at their sixteen stores in the UAE. In addition to their wide stable of brands, Babyshop also recently acquired Lee Cooper, Kappa and Maui & Sons which are exclusively available at all their stores across the UAE.

This season's Junior collection showcases a wide variety of bold colors with a strong emphasis on shades of red, blue, yellows and even greens. Complementing the bright colors, which are emphasized throughout the season's collections, there are also fabric combinations with detailing, using a variety of materials including sequins, glitter prints etc. The range of colors and combinations that are available in the store, allows for a wider choice available to consumer to choose those styles and colors that suit their child's needs. From basic styles to the latest trends, the new Junior collection available at Babyshop will suit your child's individual personality and attitude.

For girls there is a strong presence of printed fabrics, similar to those seen on international catwalks throughout this season collection. Printed fabrics play a vital role this season in the form of floral's, polka dots and stripes available in a variety of different hues to suit your child's mood.

"We at Babyshop constantly strive to provide our customers the best in fashion clothing for kids at an unmatched value and superior quality. Keeping in line with this objective we keep renewing our collections with the latest trends and styles, always providing customers ample choice and living up to their various needs. It is with the same intention that we have now also launched three new international brands Lee Cooper, Maui & Sons and Kappa to add even more style options to our little ones offerings,"

said Rahul Saxena, Marketing Manager, Babyshop.

These three new brands will now be available exclusively at Babyshop stores within the UAE.

Lee Cooper, the fashionable denim brand from the UK, launched its Spring Summer '08 collection in three themes. The first of this is Beach Rock, followed by Made in Paradise, and finally Party Surf. Each theme is a reflection of individual style and attitude a combination that has led to the enduring success and popularity of the brand across the globe.

The second new brand launched is Maui and Sons, a make that delights those who yearn for sun, sand and surf. The Maui and Sons collection including beach wear, swim wear and lifestyle wear, has also developed specific themes to suit the needs of their little consumers' tastes and lifestyles. For girls, there is Island Grain, a trendy beach wear collection. For those who want a little more attitude in their garments Maui and Sons has created the Rock collection. Finally Island Power has been designed specifically for boys who go for a distinct and fashionable beach look.

Kappa, the oldest sports brand, recently unveiled its spring collection at Babyshop for the true sportsperson in each of us. The new collection is a complete range of sporting attire which includes footwear for those aspiring young athletes among us.

Finally not to leave those important teenage years out; Babyshop introduces a new collection from Posh. Catering to 10-16 years olds, this season's new collection speaks attitude for those youngsters daring to be different. Created to cater to the every changing fashion conscious need of teenagers the new collection is an array of colors and styles to suit the teenagers of today. With accessories to match, Posh's new collection is set to impress even the most style conscious, allowing teenagers to mix and match to customize to their personality.

This season, Babyshop is truly the one-stop destination for every child's fashion needs.