Syed Junaid Alam launches 'Fanan'

The launch was followed by a casual get-together that was attended by a host of local and regional media representatives.

Syed Junaid Alam is one of the first perfumers to ever manufacture a shimmer fragrance after a host of internationally renowned perfume houses that have done so in the past; and is the first ever in the Middle East to introduce such a product.

'The concept behind creating a shimmer fragrance has been on our mind for several years, but the right coordination between the bottle, fragrance and shimmer was created only available just recently- giving birth to Fanan,' explained Mr. Hamad Fuad, Sales & Marketing Director at Syed Junaid Alam.

Fanan (literally meaning 'branches') has been inspired by beauty that branches in all forms. Encased in a custom molded glass bottle with a rustic rose bouquet engraved cap and shoulder, the sparkling Fanan lives up to its name.

The fragrance opens with a fruity combination of mandarin and sweet orange followed by light and airy notes of delightful rose and freesia. An end note of sensuality is pronounced with the spellbinding richness of White Musk.

'Fanan is quite distinct just like other fragrances we manufacture. And the shimmer it contains adds to its uniqueness making it the perfect combination of a fragrance, cosmetic product and an adornment- the perfect accessory for a woman of today,' further added Mr. Fuad .

For the young and ambitious woman who makes a conscious brand and lifestyle choice, Fanan is the perfect western fragrance that is a statement in itself.

Speaking on prospective SJA shimmer products Mr. Hamad said, "Further products are inevitable to keep up with market trends and consumer demands and we have already begun discussions and work on new innovations in this product category."

Syed Junaid Alam is one of many family businesses that has shaped the contemporary commercial market with their ever-growing success that has eluded from the creation of a number of fragrances and perfumes.

Reputed for releasing a great variety of beautiful scents each year, Syed Junaid Alam's innovative creations portray the sheer blend of the authentic past and creative present. Since its establishment in 1910, Syed Junaid Alam succeeded in positioning its products as distinctive and unique fragrances of high-quality that come in exclusively designed bottles combining tradition, classy elegance and authentic shapes that cannot be replicated.

Operating more than 120 outlets worldwide, Syed Junaid Alam continues their distinction as a leading perfume house with an impressive outlook ahead and intends on opening more outlets in the near future.