Browse related articlesME advertising prospects look bright
Wednesday, April 02 - 2008 at 08:58
Despite the potential gloomy outlook for the international economy, prospects for Middle East advertising are upbeat, with the Olympics and Euro 2008 promising an ad windfall for regional media, especially print media, according to Bander Asiri, managing director of Saudi Arabia-based Al Khaleejiah Advertising and Public Relations Co. Speaking during the first Dubai International Advertising Festival, Asiri pointed out that in the last World Cup year, 2006, ad sales for the sports daily Arriyadiah saw year-on-year growth of 122% in the summer period, and the regional print advertising market in general grew 12%.
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Jeff Florian, Senior ReporterWednesday, April 02 - 2008 at 08:58 UAE local time (GMT+4)
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