24 GROUP poised to make a powerful impact in 2008

The 24 GROUP will operate as the umbrella organization for three key subsidiaries; 24 MEDIA, one of the fastest growing outdoor media specialists and exhibition stand suppliers and experts in the UAE; O&H DECOR, a well-established firm specializing in office interior turn-key projects; and ACE INTERIORS whose core business is the creation and development of top-notch interior design concepts and solutions. All three companies point towards the fact that the UAE is going through a massive boom on two key economic fronts: advertising and real estate.

The 24 GROUP will be headquartered in the media production hub of Dubai, the International Media Production Zone (IMPZ), housing their state-of-the-art showroom, workshop and modern offices. Further expansion is expected to happen within the year and the number of employees is predicted to balloon.

As a consolidated company, the 24 GROUP is poised to compete aggressively in the 21st century media fray. With its extensive line-up of world-class media production and interior design services, the creation of 24 GROUP comes at the most opportune and exciting time in the ever-changing and developing UAE and the Middle East region.

Fady Mohammad, Managing Director of 24 GROUP said: 'In this period of economic strife in most countries, we see a strong and steady growth in the UAE and in the region in general. This is the best time to capitalize on opportunities and build on our strengths and capabilities as we move forward.'

According to official reports, the advertising industry has been leading the UAE's economic boom with an average of 22 percent growth in the last 10 years. Outdoor advertising is growing at the fastest pace. With 24 GROUP's outdoor media arm-24 MEDIA-further upsurge is on the horizon for the company.

After only 6 years of existence, 24 MEDIA has fully established itself in the market through countless achievements. 24 MEDIA now owns prime sites in Dubai and Abu Dhabi.

Two prime sites are strategically located along the busiest stretch of Sheik Zayed Road, better known as the Golden Mile: City Tower 2 and Grosvenor Business Tower. Likewise, 24 MEDIA has recently won six impeccably placed unipoles along Al Khail Road in Dubai in partnership with the Dubai-based outdoor media company, Trinet Outdoor.

In 2007, 24 MEDIA was one of the most active media representative's agents for Emarat Petroleum service stations accounting the biggest share of their media exposure. 24 MEDIA likewise enjoys the reputation of being the leading media buyer in various airports locally and internationally due to their strong and masterful networking ability and talent for creative ideas. 24 MEDIA's clients are all leaders in their own respective fields: Al Qudra Real Estate, Emirates Bank, Dubai Bank, Manazel, Diamond Developers, Panasonic and the top 10 spending advertising agencies in the UAE among others.

Fady stated that 24 GROUP is in the works to officially launch the two other subsidiaries in the next coming months. Both companies target a myriad of opportunities in the real estate sector through their comprehensive interior design and décor services.

'We want to respond to the obvious demand for creative and cutting-edge spaces to complement the dynamic activity in real estate. As new buildings crop up across the emirates, both commercial and residential, there is a greater need to give people more options to realize their vision,' stated Fady.

Following its extraordinary achievements, O&H DECOR recently received an appreciation letter from Nakheel. Along with ACE INTERIORS, the two subsidiaries will focus on creating a niche for 24 GROUP in the interior design realm, providing full services, from conceptualization to actual production, to completion. 'Our goal is to introduce a new dimension in interior design that employs the best international practices and seamlessly blend them with the local flavors and overall ambience-design that is tailor-made for the specific needs and wants of each of our clients. We will balance creativity with usage. After all, aesthetics go hand and hand with function,' added Fady.