National Bonds to actively promote savings culture among housewives

This campaign empowers housewives to purchase National Bonds without any income requirements.

The campaign has stemmed from a significant rise that National Bonds has witnessed among its female bondholders; women constitute around 30% of the total number of bondholders.

In 2008 alone, the company saw a
40% rise in female bondholders from 1 January to 31 March 2008.

As part of the campaign, National Bonds has customized a specific housewives proposition and will embark on a nationwide awareness campaign across all major media mediums ie press, radio, online etc. Kiosks will be set up at various malls throughout the UAE to promote the concept of savings.

"As the prime nurturer of their family, housewives can also play a central role in inculcating a strong savings culture." said Mohammad Qasim Al Ali, CEO of National Bonds Corporation. "Housewives have always been responsible for managing their household budgets in the most disciplined manner. Through our new awareness campaign and a range of unique opportunities for housewives to save in an easy and secure channel such as our bonds, we aim to empower housewives and instill a greater sense of independence. With National Bonds, housewives can invest without any income requirements, which enable them to make sound financial decisions for the long term protection of their families".

Housewives in the UAE can purchase bonds on line from the National Bonds website without leaving their homes, or from any of the 300 outlets nationwide, comprising exchange houses and banks, Emirates Islamic Bank, Dubai Islamic Bank, Sharjah Islamic bank and Exchange houses Al Ansari, Al Fardan.

Al Ghurair , Redha Al Ansari, Al Rostamani International, UAE Exchange, Wall Street and Lari Exchange.

Based on its stellar financial performance in 2007, National Bonds disbursed an annual profit of 6.03%, higher than that of any other comparable savings product in the market.

Al Ali added: "Growing popular as everyone's favourite place to save, National Bonds will undoubtedly appeal to housewives and help them shape their future for a more prosperous tomorrow".