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Ad spend in UAE to hit $2bn by 2010
- United Arab Emirates: Tuesday, April 08 - 2008 at 07:21
Advertising spend in the UAE increased from $869m in 2005 to $1.3bn in 2007, the highest in the Middle East, according to Spencer Felix, exhibition manager for Signage, Imaging and Media (SIM 2008), which takes place at the Abu Dhabi National Exhibition Centre from November 25-27. The bulk of the money - about 64% - went to Arabic and English newspapers. Television accounted for 16% while magazines got 13%. He predicts that advertising spend in the UAE will exceed $2bn by 2010, reported Gulf News.
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Jeff Florian, Senior ReporterTuesday, April 08 - 2008 at 07:21 UAE local time (GMT+4)
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