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Originally from Lebanon and with a degree in Business Marketing, Sam has worked throughout the Middle East in a series of Sales and Marketing Manager positions as well as in brand management with Diageo.
Most recently he held a range of brand, project and communications roles with National Food Products Company in Dubai, including responsibilities for the Milco and Oasis brands.
Zenith Chairman Richard Hall commented:
"Sam has all the qualities we were seeking to help us develop our business in the region. We now have six people permanently based in Dubai and his arrival enables us to offer a more complete range of food and drink consultancy services using local expertise".
"My main focus will be to build awareness of Zenith's world class business and brand development services," added Sam Shammas. So any food and drink company needing extra marketing or technical support for its expansion plans is most welcome to contact me for a free and confidential initial discussion".
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Posted by Eman Hassan
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