APS to mark the world market with new identity from Hawyia

Being a logo specialist, the primary role of Hawyia in APS' business is to provide the company with more solid and strong identity and personality in the face of its target market and clients as well as direct competitors.

Hawyia created a contemporary, unique and solid logo for APS to complement the company's goal to lead the post-tensioning industry worldwide and continuously render quality service to its target market and clients.

APS's new logo mark is composed of circles representing the individual strands of a tension wire that APS handles in its business industry.

Hawyia used circles gathered together with ascending dimensions to give concrete image of APS' stability and solidity as well as the bright future ahead of it.

The arrangements of icons and texts deliberate potency to the overall look of the logo design.

Logo experts of Hawyia furthermore make use of Sans serif font for the APS's company name to provide its symbol a modern appeal.

While the colors red and blue were employed to emphasize the firm's strong character, depth and reputation as a quality service provider.

"We are optimistic that with our excellent work of art, APS will truly have its brand new mark in the post-tensioning industry and will have a recognizable identity to its clients," said Yousuf Lootah, Business Development Manager of ContinentAd.

"Commencing from this, a swift upsurge of APS in the Middle East territory as well as worldwide is at reach," he added.

APS has been on top of the industry since it conquers the international market in 1982 particularly Dubai in 1995.

It is also one of the ten International Teams nominated at the fib 2002 Awards under"Outstanding Concrete Structure Buildings" category for the Abu Dhabi Trade Center in the United Arab Emirates (U.A.E.).

However, Hawyia, one of the divisions ofContinentAd, has been recognized for logo designing due to its creative artworks, precision and dedication in providing quality service.