Brother Gulf eyes 25% compounded annual growth within next 5 years

The announcement was made during a gala dinner commemorating Brother Group's 100th anniversary, which was held yesterday at the Sheraton Creek Hotel in Dubai.

The event also included an awards ceremony for the company's most commendable channel partners and authorized distributors in the region, and marked the launch of its two newest monochrome laser printers.

The manufacturer has outlined a strategic plan, which focuses on maximising its core business while expanding and developing new opportunities to leverage the ever-growing demand in the global printer, copier and multi-function products (MFP) market.

Brandishing the market image 'Brother means colour', the company will underline its compact multi-function products and printers in the colour laser market to address the needs of corporate as well as the small office - home office (SOHO) and small and medium businesses (SMB) markets.

Brother has also charted a specific and time-bound plan to maximize its monochrome laser business, reinforce the electronic stationery segment and establish new pillars for future ventures.

Shinji Tada, Managing Director, Brother Gulf said:

"As we enter the centenary year, the strategies we have formulated are expected to further our market share and sustain the revenue growth we have witnessed over the years. Our heightened focus on enhancing the performance of our products, corporate as well as retail sales, product groups and aggressive pricing, gives us tremendous confidence that we can benefit remarkably from the booming Middle East and African markets. We are also looking forward to the launch of our new research and development facility in Nagoya City, Japan, which will play a significant role in reaching our target growth and objectives in the coming years".

A total of 22 awards were handed out by Brother to its distributors with the best performances in terms of their contribution to the growth of the company's market share, highest achievement in unit sales, and most effective implementation of channel and marketing strategies.

Out of 52 Brother distributors, 14 have emerged as the top channel partners, including Jumbo Electronics, Gulf Islands and Almoe (UAE); GCE and Mabco (Jordan); Al Maktaba and Canar (KSA); Nikasa (Iran); ABM (Kuwait); Bishara (Oman); Sebeco (Syria); Ebe (Lebanon); Video Home (Qatar); and Ashrafs (Bahrain). Jordan-based distributor GCE was the night's biggest winner after bagging 3 awards at the ceremony.

"Our success in the region has been driven by our hard working distributors and channel partners whose expertise and deep knowledge of the regional landscape has given us significant advantages in our ascent to the top of the Middle East market. This award ceremony is to commemorate their outstanding contribution to our organisation. On behalf of the entire Brother family, I extend my heartfelt gratitude to our partners who are continuously taking Brother products closer to our customers," added Tada.

The distributors and channel partners present at the event were also given a sneak preview of the newest additions to Brother's expanding product range.

This includes the HL-2170W, an affordable monochrome laser printer with wireless connectivity that prints at a high speed of 22ppm, and the HL-2140, which is another new product for home consumers, that is compatible with Macintosh and Microsoft operating systems.