Leading ME businesses accept Bride Show sponsorship proposal

Etisalat, the largest telecommunications carrier and internet service provider in the UAE and ranked the 6th largest company in the region by Forbes Arabia, is the premier sponsor of The Bride Show Dubai, organised by IIR Middle East.

Taking place from 23-26 April in Za'abeel Hall at the Dubai International Exhibition Centre, The Bride Show will host more than 20 fashion shows from local and international designers displaying their eagerly anticipated collections while more than 400 exhibitors from 13 countries will take part.

Latifa Fekri, Director of Channel Management at Etisalat, said: 'Etisalat is very pleased to be associated with The Bride Show. The event is a wonderful platform for us to interact with our customers, especially in the preparation for an occasion that holds so much significance and joy for a prospective bride and her family.'

Abu Haleeqa Stores is continuing its longstanding commitment to the bridal event with the specially created 'Scent of The Bride Show', for men and women, which was launched at The Bride Show Abu Dhabi and available for sale at the exhibition. Adel Abu Haleeqa, the owner of Abu Haleeqa Stores, will also put on a traditional Arabic wedding demonstration, giving brides-to-be inspiration for their own special day.

This year's Swarovski Young Designer Award is gearing up for an exciting finale, as the shortlisted student and amateur designers race to complete their wedding dresses. Swarovski Middle East is committed to discovering new design talent in the UAE and their sponsorship of the Awards is evidence of their dedication to the constant exploration of new and exciting ways to use crystals as a creative material.

'We are grateful for the sponsorship from these important and influential companies,' said Daphne Cota, Exhibition Manager of The Bride Show. 'Their continuous involvement speaks volumes about the quality of The Bride Show. Their contribution to this event will make this our best year yet, showcasing everything from wedding gowns, international haute couture fashion, and hair and beauty services to wedding venues, florists and honeymoon destinations.'

Exclusive discounts and daily competitions will be taking place at the event and one lucky visitor will win the grand prize of a luxury honeymoon package.

Al Bayt Al Arabie and Women's Healthcare run alongside The Bride Show Dubai in Zabeel Hall at the Dubai International Exhibition Centre.
The Bride Show Dubai is open daily from 2.30pm - 10.30pm. Entry fee is 10dhs per person per day.