It also coincides with the re-launch of the Etihad Holidays website which has been designed to offer a multitude of user friendly features such as location maps, as well as the latest special offers.
The 156 page summer 2008 brochure in both Arabic and English accompanies Etihad Holidays' popular "spot special" and "gottogo" sales campaigns.
Tony Gauci, head of Etihad Holidays, said:
"The summer 2008 brochure offers a fantastic array of holiday options. Available at our new interactive holiday shops in Khalidiyah Mall and Al Wahda Mall, sales centres and travel agents, the new brochure aims to cater for all tastes and help people to choose their perfect holiday."
New features in the summer 2008 brochure include country-by-country overviews, a "must see and do" section for each destination, car rental and insurance options and greater detail on accommodation, with the overall aim to be a comprehensive holiday and destination guide.
Destinations within the 2008 brochure cover all corners of the Etihad flight network including the Far East, Middle East and Europe, as well as more recent additions in Australia and North America.
One of the key highlights of the new brochure is undoubtedly Beijing, the Chinese capital and host city for the 2008 Olympic Games.
Etihad's holidays to Beijing have been expanded to include excursions to the Forbidden City, Temple of Heaven and Tiananmen Square. There are also several additional trips available to some of China's historical past including the Great Wall of China and the Ming Tombs.
Information from the new brochure and other sales campaigns is included at the re-launched Etihad Holidays website, www.etihadholidays.com, which offers users hints and tips on choosing a holiday through innovative search tools.
Mr Gauci added: "Etihad Holidays is constantly looking to make researching, booking and travelling on holiday a much more pleasurable and convenient experience. Whether it is the inspirational images and guides in the new brochure or the relaxed personable atmosphere in our holiday shops we hope to provide everything that people need for their dream holiday."
Etihad opened its first holiday shops in Abu Dhabi's Wahda Mall and Khalidiyah Mall in January and March 2008, respectively. The new holiday shops provide customers with a complete travel sales experience, offering holidays to key Etihad destinations as well as the full range of Etihad Airways products and services.
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Posted by Anne-Birte Stensgaard, Senior News Editor
