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As the brand that defines effective and attractive women's sports gear, PureLime is feminine, cool and comfortable while ensuring the highest level of performance and an optimum workout.
'With the female population in Dubai participating in a host of fitness regimes, from yoga to rock-climbing, PureLime is the much-needed brand that accommodates the rigors of various programmes and makes you look good while working out. For our resident fitness-enthusiasts, PureLime's is a perfect fit,' stated Sandy Mercer, Head of Marketing, Nakheel Shopping Malls.
PureLime designs are divided into various categories spanning Gym, Studio, Yoga, Tennis, Spinning, Pure Lime Essentials and Sports Underwear.
PureLime Essentials is the backbone of the whole range.
With basics in neutral colours, the Essentials can be teamed with any of the other PureLime ranges.
The PureLime Sports Underwear range is the basic colour base layer, designed for the female silhouette, providing a layer of defense to ensure a comfortable workout.
Highly-rated by sports-buffs and magazines, PureLime sports is manufactured using a moisture-wicking and breathable fabric and is available in a wide range of sizes.
Fashion and fitness at Ibn Battuta Mall
Give your work-outs a fashion-boost with PureLime, the Scandinavian women's sportswear brand newly launched at Go Sport at Ibn Battuta Mall.
- United Arab Emirates: Sunday, April 13 - 2008 at 11:30
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About Ibn Battuta MallIbn Battuta Mall is located adjacent to Sheikh Zayed Road between Interchanges 5 and 6. The Mall combines retail, entertainment, restaurant and family activities all within a uniquely themed environment. The inspiration for the theme of Ibn Battuta Mall is the travels of the legendary Arab explorer Ibn Battuta. The unique design of the shopping mall and separately themed courts are based on his travels through Asia and the Middle East. Each of the six courts is themed on a country and a shopping zone to reflect Ibn Battuta's travels through Andalusia, Tunisia, Egypt, Persia, India and China. The spacious Mall, covering an area of 1.2 million square feet, offers a charming mix of shopping outlets, specialty shops, restaurants, a hypermarket and a cinema Megaplex featuring the UAE's first IMAX theatre. Parking space has been allocated for more than 5,000 cars, taking the total site space up to 5.4 million square feet.
About Go Sport
Go Sport operates in Dubai as part of Nakheel Retailcorp a leading internation franchise operator of various retail and food and beverage brands including Sports Direct, Companys, Joe Bloggs, Inwear, Soaked in Luxury, Ex Freshies Café and Lamborghini Coffee Lounge.
Posted by Eman HassanSunday, April 13 - 2008 at 11:30 UAE local time (GMT+4)
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Articles in this section are primarily provided directly by the companies appearing or PR agencies which are solely responsible for the content. The companies concerned may use the above content on their respective web sites provided they link back to http://www.ameinfo.com
Any opinions, advice, statements, offers or other information expressed in this section of the AME Info Web site are those of the authors and do not necessarily reflect the views of AME Info FZ LLC / Emap Limited. AME Info FZ LLC / Emap Limited is not responsible or liable for the content, accuracy or reliability of any material, advice, opinion or statement in this section of the AME Info Web site.
For details about submitting your stories, please read the guide - all content published is subject to our terms and conditions
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