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Thursday, November 12 - 2009

Join THE One in fighting child abuse

  • United Arab Emirates: Sunday, April 13 - 2008 at 12:36
  • PRESS RELEASE

For the second year running, THE One has joined forces with the Jordan River Foundation (JRF) to help raise money for the Jordanian Child Safety Programme through the sale of its 'Power of Colour' paintings.

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The international home fashion brand is currently selling an exclusive selection of paintings from the JRF's 'Power of Colour' initiative, with all proceeds going towards the protection and empowerment of abused children.

The artworks, which are available for purchase at THE One Theatres across the Middle East, have been created by children attending the Arts Workshop offered by the Queen Rania Family and Child Centre - a facility of the JRF.

Each painting comes with a complimentary DVD that provides a unique insight into the lives of some of the young artists, most of whom have either experienced abuse, trauma or loss or are at risk of being abused.

The Arts Workshop aims to empower these children with an alternative tool for self-expression when they are unable to verbalise their ideas, conflicting emotions and feelings of happiness, sadness, fear or anger.

By purchasing a 'Power of Colour' painting from THE One, you will be helping protect the rights and needs of abused children as all proceeds of artwork sales will go to the Jordanian Child Safety Programme to sustain prevention activities similar to the Arts Workshop.

THE One believes that all businesses have a responsibility to engage with society on a significant level, while contributing positively to their communities and that together we can make the world a better place.
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Notes and media contacts

On THE One:
Invented by Thomas Lundgren, THE One Total Home Experience opened its first store in Abu Dhabi in 1996. Today the brand is present in six countries across the Middle East and Eastern Europe. But THE One doesn't believe the world needs another retailer; they believe we need a better world. That's why, intent on changing the world together, THE One aims to be both magical and meaningful: inspiring their fans with seasonal Home Fashion Collections that are "Always Different, Always Limited and Never Expensive", while contributing positively to the environment and their communities. To this end, THE One supports a number of local and international charities and takes every opportunity to employ physically and mentally challenged individuals. You can find THE One Theatres in Bahrain (Manama), Jordan (Amman), Kuwait (Kuwait City), Latvia (Riga), Qatar (Doha) and the United Arab Emirates (Abu Dhabi, Dubai and Sharjah).

For media queries please contact:

Emma Staples
Public Relations & Internal Communications Manager
THE One Total Home Experience
Tel: ++ 9714 395 5889
Fax: ++ 9714 395 5778
Mob: ++ 971 50 167 6680

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