24 co-exhibitors at Abu Dhabi Tourism Authority's stand in GIBTM-2008

The second edition of the annual gathering of Business Tourism decision-makers is taking place at the Abu Dhabi National Exhibition Centre with the ADTA support.

The ADTA Stand (Number D 100) feature 20 co-exhibitors and four sharing companies.

The stand also features a Cultural Zone in addition to other facilities for the participants and visitors. Local architecture and culture have been taken into considerations in designing the stand.

There are 20 booths and four exclusive corporate corners at the stand.

Mr. Ali Al Hosani, ADTA's Promotions Director, said:

"The ADTA co-participants represent a broad spectrum of the emirate's burgeoning tourism industry in general and Business Tourism players in particular. This includes hotels and resorts, tour operators, golf clubs and the operator of airports in the emirate. Every effort has been made to make the ADTA stand the cynosure of all eyes at the GIBTM-2008".

Julie A. Bishop, ADTA Marketing Division Director, underscored the importance and role of ADTA Stand in enhancing the awareness, value and respect of Abu Dhabi Brand among the GITBM exhibitors, visitors and others.

A wide range of adopted colours and images were used in the marketing literature, including brochures and flyers to convey the concept and components of the Abu Dhabi Brand identity.

Awareness of the ADTA Stand co-participants about the Abu Dhabi Brand and the role and benefits of bringing it in harmony with the marketing plans of the ADTA was also emphasized.

The ADTA has allotted corporate corners for of its four companies that are sharing the stand.

These are: Abu Dhabi International Airports Company, Abu Dhabi National Hotels, Danat Hotels and Resorts/ NCT & H, and Emirates Palace.

The co-participants are Abu Dhabi Golf Club, Abu Dhabi Travel Bureau, Alpha Tours, Armed Forces Officers Club, Beach Rotana Hotels and Towers, Crown Plaza, Golden Tulip Al Jazira Hotel, Hilton Hotel Abu Dhabi, Kurban Tours, Mafraq Hotel, Mercure Grand Jebel Hafeet Hotel Al Ain, Millennium Hotel, Novotel Centre Hotel, Safe Travel Agency, Shangri-la Qaryat Al Beri, Sheraton Abu Dhabi Hotel and Resort, Sheraton Khalidiya Hotel, Le Meridien Hotel, Le Royal Meridien Hotel and Travco.

The ADTA will utilize the GIBTM to tap the immense growth opportunities that the high-yielding Business Tourism sector offers as the UAE's largest emirate moves forward with its ambitious tourism development agenda.