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Monday, November 23 - 2009

Abu Dhabi among 'New centres of economic power', says Harvard Business Review

  • United Arab Emirates: Tuesday, April 15 - 2008 at 09:50
  • PRESS RELEASE

Abu Dhabi, riding a wave of unprecedented growth and expansion in line with the government's vision of making tourism a key contributor to the emirate's burgeoning, rapidly- diversifying economy, has come in for high praise by the Harvard Business Review, an influential American publication.

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  • Abu Dhabi.
    Abu Dhabi.
In a research article in its April 2008 issue, two prominent writers said:" With new centres of economic power emerging, companies should also establish themselves in rising metropolises such as Beijing, Rio de Janeiro, Moscow and Abu Dhabi, where prices on the prime real estate will surely climb as demand outpaces availability."

Entitled 'The Tourism Time Bomb', the report has been written by Paul F. Nunes, an executive research fellow with the Accenture Institute for High Performance Business in Boston, and Mark Spelman, the London-based global managing director of Accenture's strategy practices.

The Harvard Business Review is a general management magazine published since 1922 by Harvard Business School.

A monthly research-based magazine written for business practitioners, it claims a high ranking business readership and enjoys the reverence of academics, executives, and management consultants.

Its worldwide English-language circulation is over 240,000, and there are 11 licensed editions of the magazine, including two Chinese-language editions, a German edition and a Brazilian (Portuguese-language) edition. The magazine is editorially independent of Harvard Business School.

The writers observed: "International travel is no longer the exclusive province of the rich. Over the next several decades, hundreds of millions of new entrants to the middle class will want not only the things—but also the experiences—that money can buy....

They want to see Paris from the Eiffel Tower, relax in the Maldives, and play blackjack in Las Vegas. According to the United Nations World Tourism Organization, international tourist visits are expected to double soon, from roughly 800 million in 2008 to 1.6 billion by 2020. However, only so many people can visit a particular building or beach in a given year. Where will all the other tourists go?"

They said this skyrocketing demand for travel will lead to a "scarcity of place" and companies and governments are creating facsimiles of popular destinations.

"The Eiffel Tower, for example, can be seen in Las Vegas and at Disney's Epcot Center, not just in Paris. Venice's canals can be enjoyed in Macao, where the Venetian resort and casino has three canals in its $2.4bn, 10.5 million-square-foot complex. And the prehistoric cave paintings in Lascaux, France, are available for inspection in a meticulously reproduced duplicate 200 meters away from the real thing", they remarked.
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Notes and media contacts

Mohammed Abdul Mannan
Editor
Media Relations Section
Marketing Division
Abu Dhabi Tourism Authority
Post Office Box No: 94000
Abu Dhabi
United Arab Emirates (UAE)
Direct Tel:+9712-4181393
Tel:+9712-4440444
Website:www.abudhabitourism.ae

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