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Shaikh AbdulMalik bin Abdullah Al Khalili, Chairman of BMI, Board members and the Executive Management of BMI as well as some of the banks' valued customers will be attending the ceremony.
Announcing the new service, Andrew Bainbridge, Chief Executive Officer of BMI said:
'I am delighted to unveil our new offering. Sapphire is designed to offer boutique banking services across the breadth of affluent and retail banking for customers who aspire to manage their wealth effectively. Our products and services, while constant in their quality and reliability, are equally dynamic and will evolve in response to our clients' need. At BMI, we believe that our clients deserve personal service and leading products'.
Sapphire is a tailor made solution that provides customers with exclusive benefits. These include a dedicated Relationship Manager to ensure seamless day-to-day banking and that all of the customers' financial needs and requirements are personally catered for.
In addition to that, Sapphire customers will benefit from reduced bank charges and preferential pricing on loans as well as term deposits.
BMI currently has plans in place to introduce Sapphire suites and dedicated tellers in selected branches to enhance the whole branch visit experience, as well as regular social events and investment seminars.
Jason Reeves, Head of Sapphire commented:
'At BMI we understand and value the importance of providing exceptional customer service. Our clients have hectic schedules and therefore require their financial needs and requests to be dealt with promptly and efficiently. In addition, they also wish to receive additional benefits that are specifically tailored to their status. Our new proposition is designed to fulfill both of these criteria. Our client centered one-on-one banking experience and exclusive products will make sure that Sapphire really is Premier Banking at its best'.
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Posted by Eman Hassan
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