FYI Magazine's Dubai edition is a free pocket-sized magazine that gives readers a practical tool for living, working, playing and enjoying their time in Dubai, whether as visitors exploring the city or as residents making the most of what the city has to offer.
The magazine has sections including Shop, Experience, Play, Invest, Etc. as well as listings of hotels, restaurants, spas, shops, clubs, and car and tour operators.
The magazine targets upper-middle professionals or entrepreneurs and tourists looking for information on the latest shopping, leisure, entertainment, and investment opportunities.
"The publishing industry here in the Dubai is a tough market, but I am very optimistic about our prospects. There has been an amazing feedback from readers as well as advertisers about the usefulness of the magazine, and how it is filling a gap in the market," says Waref Hawasli, publisher of FYI Magazine-Dubai Edition.
BPA Worldwide will track circulation for FYI Magazine - Dubai Edition based on business/distribution, demographics and geographic coverage.
The magazine will have 12 months to complete its initial circulation audit.
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FYI Magazine - Dubai edition applies for BPA membership
- United Arab Emirates: Tuesday, April 15 - 2008 at 13:15
- PRESS RELEASE
FYI Magazine - Dubai Edition, launched in March 2007, has applied for circulation audit and membership in BPA Worldwide.
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Notes and media contacts
About BPA Worldwide A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprising media owners, advertising agencies and advertisers. Headquartered in Shelton, Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 20 countries. Worldwide, BPA serves 3,000 media properties—including more than 2,000 B-to-B publications, more than 600 consumer magazines and newspapers, more than 300 Web sites, plus events, email newsletters, databases, wireless and other advertiser-supported media—as well as more than 2,600 advertiser and agency members.Contact:
Aspen Aman
BPA Worldwide
PO Box 502458
Office 2, CNN Building
Dubai Media City
Dubai, UAE
+971-4-369-2468
Waref Hawasli
Group Publisher
FYI Magazine - Dubai Edition
PO Box 96843
Dubai, UAE
Tel: +971-4-329-6080
Posted by Eman HassanTuesday, April 15 - 2008 at 13:15 UAE local time (GMT+4)
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