Midas sponsors SOFEX Jordan 2008

This year, the event was hosted at the King Abdullah Airbase located near Amman and its proceedings ran from March 31st to April 3rd, 2008.

SOFEX, first launched in 2006, is the premier international exhibition and conference that features the largest fully integrated Special Operations Forces equipment and solutions in the world.

Bringing together the world's leading counter terrorism and homeland security manufacturers, high-ranking defense officials and government decision makers, the event presents itself as a unique global gathering that allows its participants to showcase latest solutions for combating today's ever increasing security challenges.

The 2008 edition of SOFEX was a four-day event that began its proceeding with a one day conference program.

The program was comprised of a series of comprehensive and topical seminars delivered by key military officials and defense manufacturers from around the world, tackling a wide range of issues pertinent to current counter terrorism and homeland security issues.

Exhibitors from Australia, China, Germany, France, India, Iraq, Italy, Jordan, Lebanon, Poland, Qatar, Romania, Russia, South Africa, Sweden, Switzerland Turkey, Ukraine, United Arab Emirates, United Kingdom and the United States of America participated in this year's exhibition and more than 50 delegates from participating countries were present at SOFEX 2008.

Through its sponsorship of the event, Midas provided the exhibition's VIP lounges, pressrooms and lecture halls with furniture and carpeting.

The company's decision to support this event stems from its long-term strategy to understand the market's demands while reiterating its responsibility towards the community.

Commenting on Midas's sponsorship of the event, CEO of Midas Mr. Raja Khoury said, 'We at Midas are very proud to be sponsoring SOFEX 2008. This sponsorship stems from our strong belief in the importance of serving our community'.

He also added, 'Sponsoring this event will allow Midas the opportunity to explore markets needs and satisfy them while also sharing experiences with market leaders from around the globe'.

From another angle, the Managing Director of SOFEX Mr. Amer Tabbah said,

'We are very happy to see the great level of success that this year's edition of SOFEX saw. The high level of participation that this event witnessed serves to further prove that the average citizen and the business professional alike are now well aware of the important strategic economic position that our market holds in the region. We thank Midas for their support throughout the event and we on this occasion also thank all our supporting partners. It is this support that serves to guarantee that this event is a success'.

It is important to note that Midas today is recognized as one of the largest furniture showrooms in the Hashemite Kingdom of Jordan; it caters to its customers' needs and tastes by periodically displaying new furniture in its different specialized centers.

As the sole agent for leading international brands, such as Ashley, Pulaski, and Sauder, the firm solidifies its reputation as a provider of products that are in high demand.