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Developers using more sophisticated marketing
- Wednesday, April 16 - 2008 at 08:38
Amid intensified competition in the Gulf's multi-billion dollar real estate sector, the region's leading players are increasingly launching sophisticated marketing campaigns, according to a Gulf Real Estate Study 2007 by Future Brand. The study said developers are using more than large billboards and newspaper wraparounds to promote their offerings, as multimedia campaigns linking television, radio, print and online advertising are creating more cohesive marketing programs.
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Jeff Florian, Senior ReporterWednesday, April 16 - 2008 at 08:38 UAE local time (GMT+4)
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