New bloom Layia Hospitality to debate Dubai bubble at Arabian Hotel Investment Conference

The new shoots hotel management company, which officially launched in April, is a sponsor of the hospitality educational and networking event. The company's Managing Partner, Daniel Hajjar, a veteran hotelier with over 25 years of experience gained in senior executive positions, will join fellow industry experts in a panel discussion on 'The Dubai Bubble? - A Review of the Pipeline and Demand Generators' on May 4.

"The market in Dubai has proved to be sustainable and, with the Government's assurances that tourism is here to stay, now is the right time to invest in hospitality. However, you have to keep in mind that the exceptional returns owners are enjoying today may not last forever, but will ultimately come to a reasonable yet healthy level of return," explains Daniel Hajjar.

The Dubai Bubble session will engage the experts' views on the likely performance of the hotel market in the next ten years. Philip Camble, Director of Cushmans & Wakefield Hospitality, will moderate the discussion.

Layia Hospitality already has eight properties signed and is in advanced negotiations for seven more developments, proving that now is most certainly the time for new companies to be making a name for themselves in the Middle East's hotels arena.

Three distinct brands will make up the Layia Hospitality portfolio: Layia Hotels, Living Courts and a three-star hotel brand that is soon to be announced. Layia Hotels contains three elements: Layia Hotels, Layia Hotel Apartments and Layia Serviced Villas. Properties trading under the Layia Hospitality brand will be four- and five-star rated.

The company's first property, Living Courts Crystal, opened at The Greens in February, while its first hotel project will open at TECOM - Dubai this summer.