Damas celebrates French design opulence with Pequignet time pieces

Pequignet is one of the last truly independent French watchmaking firms which still have control over its creations and production. At its core are highly skilled craftsmen whose passion for perfection is combined with the ambition to enhance an authentic luxury brand.

Exclusive, timeless and refined, the Pequignet watch is the fruit of the brand's adherence to the highest horological standards. The brand has been awarded the prestigious Cadran d'Or (Golden Dial Awards) five times in the Prestige and Luxury category. Pequignet watches stress on design and craftsmanship with every model exuding beauty and precision.

Didier Leibundgut, CEO of the brand, stated: "You can expect something really original and exquisite in the new collection. It is a combination of savoir-faire, creativity and heritage that will capture the imagination of the luxury market in the UAE. I am sure these timepieces will be appreciated by all those who know what quality craftsmanship is all about. We share our passion with those who proudly wear the values of Pequignet on their wrist."

Commenting on the brand, Tawhid Abdullah, Managing Director of Damas, said: "We are pleased to launch this new French brand in the UAE. Pequignet pays homage to time by creating time-telling instruments of impeccable beauty and authenticity. The latest Pequignet collection expresses technical expertise as well as flair for design which will impress the most selective watch enthusiasts."

The brand has launched three models in the UAE which are Moorea Skeleton Chronographs for men in limited edition, Moorea collection for ladies and 18 carat 5N Red gold models.

The Moorea Collection is the ideal accessory for the contemporary man. The three-hand Skeleton watches look smart and sophisticated on a brown alligator strap which are a reflection of male elegance. The exceptional diamond pieces come in limited edition.

Elegant and surprising, the Moorea Ladies Chronographs in steel and epoxy are elegant 'jewels' in their design and creation. Well-known for their very identifiable link pattern, the Moorea ladies collection has remained a constant success for over 30 years.

These original, elegant and modern timepieces featuring the iconic bevelled horns are available in three colours: pink, white or black, allowing a daring choice among big size chronographs (diameter 38 mm). Whereas more and more brands are using ceramics, Pequignet uses steel with epoxy through a special process in which a steel watch is injected with epoxy resin. It uses Mother-of-Pearl dial.

The 5N Red Gold models in 18 carats are very modern and have straight horns, look classic by their proportions and exude timeless beauty.

With its wealth of aesthetic heritage, Pequignet has always cultivated a taste for richly designed horological creations. Apart from its technological sophistication, this watch creator maintains an element of mystery and magic in each of its exquisitely-crafted timepieces.

The exclusive collection of Pequignet is available at Damas Les Exclusive Boutiques in Saks Fifth Avenue, Madinat Jumeirah, Radisson SAS, Dubai Festival City, Deira City Centre, Abu Dhabi Mall and Khalidiyah Mall.