MARKETING 08 opening soon

The event is off to a flying start and there is an exceptional line-up of topic discussions to be presented and moderated by 30+ key industry experts.

From the creators of Leaders in Dubai, MARKETING 08 is the first event of its kind in the region encompassing the most recent hot topics of this rapidly evolving industry.

Commenting on the event, Mr. Alan Kelly, Divisional Director of Leaders Presents, the creators of MARKETING 08, said:

"The three days has already created quite a stir in the marketing arena. The number of registered guests has sky-rocketed with applications still coming in by the minute. We highly encourage all avid lovers of the industry to apply right now as places are filling up fast. We cannot wait for MARKETING 08 to start and neither can our guest speakers!"

"In fact if you are a fan of Malcolm Gladwell, also known to us as a Marketing Guru, why not book the entire event to receive an exclusive invitation to a private networking VIP function with him. I believe it is every marketer's dream".

Malcolm Gladwell, author of two New York Times #1 bestsellers, 'The Tipping Point' and 'Blink', said that he had "accepted the invitation to speak at the event due to the great need to talk about marketing because of the tremendous growth and diversity of the region".

Adding to which he mentioned that he would use examples from art and literature to describe the challenges facing marketers in his presentation "Bringing Creativity to Your Business in Experimental Times".

Mr. Gladwell will provoke discussions and further thinking, and bring perspectives from outside the Middle East by incorporating the power of thought, first impressions, rapid cognition and economic influences.

The UAE is fast becoming the top destination in the region with a forecasted and record breaking number of visitors flocking to the country this year for both leisure and business purposes.

Needless to say, events in Dubai attract delegates and trade visitors from around the world amongst them conference-goers and exhibitioners.

MARKETING 08 is another, yet exceptionally unique attraction this year providing an engaging, innovation-generated and open approach to marketing.

The event titled "Creativity in Experimental Times" will feature social networking sites, consumer generated media (CGM), revenue opportunities, digital marketing, green marketing initiatives, SMS and mobile internet marketing amongst others in the form of keynote presentations, interactive sessions, panel session debates and a choice of three tailor-made afternoon breakout sessions.

The first in the series, MARKETING 08, is endorsed by the leading international professional marketing body the Chartered Institute of Marketing (CIM).

Key speakers include the renowned author of two New York Times #1 bestsellers, 'The Tipping Point' and 'Blink', Malcolm Gladwell, IBM's Vice President-Marketing Northeast Europe, Katharyn White, Former Private Secretary to HRH The Princess of Wales, Patrick Jephson, Former International Chairman of CIM, Paul Gostick, OgilvyOne Middle East's Former CEO, James Duthie and Anthony Lawrence, Group Director of Marketing for the Jumeirah Group.