The network ranked number ONE in the Creative Rankings with the highest total of 223 points.
Fortune Promoseven agencies won in TV/Cinema, Print, Outdoor, Radio, Direct and Agency of the Year categories. The wins included a Grand Prix award - which honors the best in breed in each category. Fortune Promoseven Seven Doha and Dubai were the leading winners overall in the region, while entries from Beirut, Cairo and Kuwait also took their share of honours at the most prestigious advertising industry awards in the region.
"This is a milestone victory; I am immensely pleased with our success at the Dubai Lynx 2008. These awards cement our position as the no.1 creative and successful network in the region," said Fadi Salameh, President and CEO of the MCN Network. "The local and international recognition from our peers in the industry is a testimony to our creative team's hard work and, the faith and trust our clients have placed in us."
"Our work has always been solid. There are numerous campaigns we work on every day that we didn't enter, that are winners in their own right. This is just the beginning of a journey, as the creative standards in the region are being challenged, each and every client and each and every brand we work on will gain from this momentum," Salameh added.
Fortune Promoseven agencies picked up one Grand Prix (which went to Fortune Promoseven Doha), 7 Golds, 5 Silver and 15 Bronze awards. Mr. Tariq Al Saffar, Managing Director for Fortune Promoseven Bahrain, said: "We have every reason today to stand creatively proud. I would like to extend the warmest congratulations to the creative teams and the entire network for this success, also to our clients who have given us the opportunity to create, excel and win. The bar has been raised. It will be a tougher job next time, I think we're going to have fun..."
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Fortune Promoseven sweeps 28 trophies at Dubai Lynx 2008
- United Arab Emirates: Wednesday, April 16 - 2008 at 13:49
- PRESS RELEASE
Fortune Promoseven swept the regional Cannes Creative Awards - Dubai Lynx 2008 - walking away with 28 different awards in multiple categories, including second and third in Agency of the Year.
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Notes and media contacts
Promoseven is the Middle East and North Africa's number one advertising agency brand. Fortune Promoseven was established in Beirut in 1968. It is the main pillar of the MCN organization. MCN - The Middle East Communication Networks is the largest advertising and marketing communications agency group in the Middle East and North Africa, with 28 offices and over 1750 people working across the network. MCN is part of the Interpublic Group.MCN also includes several independent agency brands like Universal Media, Weber Shandwick, Initiative Media, Magna, Momentum, Brandbeat, and Innovations - which often work closely with the Promoseven agencies to deliver total communications solutions for their clients.
Promoseven has 19 offices across 17 countries in the MENA region. It is the largest regional advertising network in the Middle East and Africa and is affiliated with McCann Worldgroup. The company billings for 2007 were over $600 million. It is the only Middle Eastern agency to have featured in the Advertising Age Global Top 100 list.
For further information please contact:
Ilana Zacka, Promoseven Weber Shandwick,
Tel: +973 17500777
Mobile: +973 36388736
Posted by Medilyn Manibo, Assistant News EditorWednesday, April 16 - 2008 at 13:49 UAE local time (GMT+4)
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