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ENOC set to create a splash this summer with 'Claim and Cruise Away'
- United Arab Emirates: Wednesday, April 16 - 2008 at 14:28
- PRESS RELEASE
The leading petroleum retailer has announced a joint mega promotion with telecom provider du and Dreamland Aqua Park, offering Dhs70,000 worth of cash prizes and a brand new FJ Cruiser.
The ENOC 'Claim and Cruise Away' promotion will run from April 13th to May 31st in 133 ENOC/EPPCO service stations in Dubai and the Northern Emirates. After seven weekly draws, the promotion will culminate in a Dreamland Splash Grand Event at Dreamland Aqua Park in Umm Al Quwain on June 7th, organised by Goal Attained.
As part of the campaign, customers who purchase non-fuel products and services to a certain amount are entitled to, including discounted Dreamland tickets, from any of the participating sites can enter the weekly draw for a cash prize and a Cash Plus card worth Dhs5,000 each. The weekly draws will be held on April 20th, 27th, May 4th, 11th, 18th, 25th and June 2nd.
Khalid Hadi, ENOC Group Brand and Marketing Manager, commented, "Come summer or winter, ENOC/EPPCO retail sites are the place to be. With a wide range of merchandise, superior customer service and back-to-back winning opportunities, the ENOC/EPPCO retail network is making the 'shop-as-you-go' experience more attractive and convenient. For our new promotion, we have joined hands with some of the leading and most popular brands in the UAE to offer our loyal customers added value and rewards for shopping at our sites."
The seven weekly winners need to pick two more people as team members to participate in the Dreamland Splash Grand Event, featuring a knockout competition encompassing all the amenities on offer at Dreamland. The teams will need to use not only fitness, skills and strength, but also initiative, to win the grand prize of a 2008 Toyota FJ Cruiser. The exciting obstacle race will be designed and managed by the Team-Building and Fitness Specialists of Goal Attained.
"du is delighted to be participating in this promotion, as our contribution is not only towards the valuable prizes that can be won, but will also be used as incentives for staff at these stations" said Hala Badri, SVP Corporate communciations, du. "ENOC's vast network across Dubai and the Northern Emirates make it a great partner for us, providing our customers with greater convenience through easy accessibility to our products and services."
"Lucky seven strikes again!" exclaimed Mr. Ghassan El Kesti, Park Manager of Dreamland Aqua Park. "We have been in partnership with ENOC/EPPCO in several promotions and our tandem has been always productive. This time, we are making Dreamland more accessible to the general public since our entrance passes are now made available in all major ENOC/EPPCO stations at a discounted rate and we even extended the validity of the passes to August 15, 2008. Visitors can purchase them in advance and use them during the entire summer season. For every Dreamland Ticket Pack purchased, the customer gets seven chances of winning Dhs10,000 weekly and the 2008 Toyota FJ Cruiser. The more Dreamland Ticket Packs purchased, the more chances one will have of winning."
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Notes and media contacts
ABOUT ENOCEstablished in 1993 as a wholly-owned company of the Government of Dubai, ENOC aims to promote the interests of its shareholders through the development of further downstream and upstream activities in the oil and gas sector and beyond and to encourage the economic diversification of Dubai and the rest of the UAE.
ENOC actively participates in an increasingly broad range of business ventures. Its joint ventures with major international companies allow partners to pool their technology, know-how and expertise along with their resources to further their commercial success.
Since its inception, ENOC has been guided by its philosophy of quality and professional management based on modern business concepts for commercial success and sustainable growth. Today it is poised to engineer a new and challenging period of growth and diversity.
ENOC's vision is to be the reliable Energy Partner of Choice in each sector in which it operates.
For further information, please contact:
Kim Pinto
ASDA'A Public Relations, Exclusive Affiliate of Edelman PR Worldwide in Middle East and North Africa
Dubai, UAE
Tel: +971-4-3344550
Fax: +971-4-3344556
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