Masafi records impressive first quarter results in '08

In the last two years Masafi was able to double their revenue through the addition of new product lines such as Juices, Flavored Water and the entry in to the Gallon Water Business.

The spurt in the first quarter revenues has been specifically attributed to the launch of the 4-Gallon water bottle, which is 100% recyclable, one-way and one-time - a unique facet in the industry.

Announcing the results, Ashraf Abushady, CEO of Masafi, said:

"Q1 marks the continuation of a successful growth spurt commenced in 2005 through diversification and investment. The impressive results were generated from across all categories - Masafi Tissues recorded a 55% sales volume growth; along with Water and Juices that grew at 20% and 15% respectively. Flavored Water has garnered 83% segment share in the non-carbonated flavored water segment within 12 months of its launch and is growing at 9% compared to last year".

He added: "We have consolidated our market leadership, thanks to world class offerings, driven sales efforts and innovative communications campaign".

Meanwhile, Masafi also announced the rollout of its bottling recycling campaign.

The company, currently the only bottler to have a dedicated facility to recycle PET bottles, plans to aggressively focus on the recycling campaign during the current fiscal.

As part of the initiative, dedicated recycling stations (dispensers) have been installed at the various schools in order to encourage the concept of recycling among the children and parents.

The recycling stations have been placed next to the Masafi vending dispensers at the educational institutions.

These dispensers are emptied periodically by Masafi's personnel and later transferred to Masafi's unique plastic reprocessing facilities.

The pre-processed plastic is then sold to ISO-certified, municipality approved dealers for non-food recycled plastic applications and industries.

Masafi also announced that it has installed seven dispensers near centrally-located community centres across the country.