EMC to acquire IOMEGA

The addition of Iomega's products, brand name, route to market and industry expertise will enhance EMC's reach and focus in the rapidly-growing consumer and small business markets in the Middle East.

EMC intends to commence the tender offer in the next two weeks, with completion of the tender offer expected in the second quarter of 2008, subject to customary closing conditions and regulatory approvals.

The acquisition is expected to have no material impact on EMC financial results for the full 2008 fiscal year.

Mohammed Amin, Regional Manager, EMC Middle East & North Africa, said,

"Iomega will play a key role in EMC's strategy to expand our information storage and management capabilities deeper into the high-growth consumer and small business markets in the region. In addition to industry-leading products and a household consumer brand, Iomega brings to EMC an extensive knowledge and established business practices for servicing consumers and small businesses. Iomega and EMC represent a powerful combination that ultimately will benefit the Middle East customers through the protection, security and simplified management of their rapidly growing information".

Jonathan Huberman, Chief Executive Officer, Iomega Corporation, said, "Today begins an exciting new future for Iomega and our customers. Once the acquisition is final, Iomega will be able to fully leverage EMC's vast assets to grow our business globally. EMC brings to Iomega a new opportunity for accelerated innovation that will translate into new product capabilities for Iomega's extensive customer base. Through the renowned Iomega brand; thousands of retail, direct marketing and distribution channel partners; and Iomega's talented people, EMC will be able to extend its reach into the high-growth consumer and small business market segments".

Upon completion of the acquisition, Iomega will serve as the core of EMC's new Consumer/Small Business Products Division.

The new division (led by Jonathan Huberman and reporting to Joel Schwartz, Senior Vice President and General Manager, EMC Storage Platforms) will also include EMC Retrospect® and EMC LifeLine software.

EMC plans to build the division around the strength of the Iomega organization, brand, products and partner ecosystem.

Iomega adds to the growing list of product offerings EMC is amassing for the consumer and small business markets.

As long-standing partners, EMC and Iomega will continue to build upon their existing foundation of technology integrations.

Since 2004, Iomega has been packaging and selling EMC Retrospect backup software with all its external disk drives.

In January 2008, EMC announced the new EMC LifeLine software for the consumer, home office and small business markets.

Simultaneously, Iomega announced plans to embed EMC LifeLine into its multi-drive network storage products, which are expected this summer with the launch of its next-generation StorCenter Network Hard Drive products.