Global sales of Nissan TIIDA top one million

The Tiida was initially launched in the Japanese market in September 2004, followed by a rollout to the other markets including the Middle East and China in 2005 with subsequent launches in North America and Europe in 2006 and 2007 respectively.

The Tiida has achieved high ratings due to its spacious and modern interior, impressive driving performance and high fuel efficiency which surpasses other vehicles in its class.

"The Nissan Tiida offers exceptional interior space and a responsive driving experience, empowering buyers to make their choice based on what they want, not what they can afford. Add in the Tiida's fresh styling, comfortable interior and innovation, it creates a smart and uncompromising choice. No doubt the Tiida has been one of the most successful product introductions for Nissan in our region," said Hirotaka Mima, Passenger Vehicles Brand Manager at Nissan Middle East.

Nissan's top selling Tiida received a plethora of international awards which included 2007 "Inter-American Car of the Year" by FIPA, Inter-American Federation of Auto Journalists.

The Nissan Tiida topped the category of Car of the Year amongst 58 models in the passenger vehicle category.

Other awards includes the 2006 China "Car of the Year" by SINA Corporation, a leading Asian online media company and information service provider based in China and "Best Small Japanese Car" by the Pan Arab Future TV in 2005.

"The award-winning Nissan Tiida offers its Middle East consumers in one attractive, affordable package - roominess, comfort, style, performance, fuel efficiency and high quality. At Nissan, we offer value with no compromises on all levels," said Mima.

As of March, 2008, the Tiida is sold in 165 countries worldwide.